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Flag Force One takes web-flight

Flag Force One (http://www.flagforceone.com) has just launched its top-flight patriot product website with Imagination Factory (http://www.what-if.com). The innovative patriot education center and e-store features a flavorful mix of country-lovin' flags, banners, and custom spirit packs plus a robust collection of e-pinions, lesson plans and patriot trivia.

(PRWEB) February 21, 2005 -- Brainchild of the unstoppable Sherry and Don Dull, Flag Force One is designed to be more than a state-of-the-art e-store.

"We wanted to celebrate this great nation and the great nations of the world by creating a place to share our triumphs -- and tribulations. We do business with heart - -it's who we are," said Sherry Dull, President of Flag Force One.

The Dulls place a premium on made-in-the-USA quality and customer service. The site is also a celebration of community, history and education; things close to the Dull's hearts. Visitors are invited to share their patriotic stories or community events in The Patriot News, while children can educate themselves on the flags of the world in a trivia area.

In addition to individual consumers, Flag Force One also serves institutional and commercial accounts within its leading-edge shopping cart that can handily manage packaged/volume discounts or automated flag and banner replacement programs. Custom products, such as school fundraising "Spirit Packs", branded automotive banners and specialty products with embroidered or printed logos/family crests and messages are also featured. The user-friendly e-store membership entitles repeat visitors to discounts, coupons and periodic news subscription.

"The challenge with the Flag Force One project -- from the corporate identity and logo right down to the robust, dynamic shopping cart, was to re-create both the heart and high professionalism of the founders. We wanted a folksy feel, but a look that represented the caliber of the company and its products. The design and content were a marriage of these features," said Kate McCrindle, project manager for Imagination Factory.

In the about section, a picture of Dull's southern share-cropping grandfather gives a vintage feel while Sherry opines the erosion of the values he stood for. In the education section, the "heart" factor was communicated with the lesson plans and trivia, which exist purely for visitor enjoyment.

"We want our customers to feel a part of our family. In this world of big-box sellers of off-shore products, we want there to be a place where community institutions and folks who vote with their dollars can know they are taking a stand for American workers and small business," Dull said.

"You can count on Flag Force One for the good old-fashion values of customer service, American craftsmanship, and heart."

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Kate McCrindle
THE IMAGINATION FACTORY
616.356.2545
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