Mommy Loves (www.MommyLoves.com) Partners with Fit Maternity (www.fitmaternity.com) to Create a New Definition of Having Fun While Staying Fit Throughout Pregnancy.

Mommy Loves Maternity and Childrens Clothing and Gifts partners with Fit Maternity and Beyond to create the private label Maternity Shirt design, "Fit Mama".

El Dorado Hills, CA (PRWEB) February 23, 2005 -- Fit Maternity and Beyond is already established as a leader in online maternity fitness information and products, and Mommy Loves simply allowed Fit Maternity customers to wear their fitness fun out loud with their new private label design, Fit Mama" (see http://12.181.171.47/Merchant2/merchant.mvc?Screen=PROD&Product_Code=fm019&Category_Code=t2).

This modern cut shirt is slightly fitted, with thick, stretchy 90% Cotton and 10% lycra material that prevents binding and is easy to care for. The graphic and text speak for themselves -- a Fit Mama enjoying being fit.

Pregnancy can be such a huge change for many women, that feeling good and maintaining a fitness program can help with a sense of well being," says Laurie Bagley, owner of Fit Maternity. Having clothes that reflect a sense of style and fun can enhance this time in a womans life," continued Bagley, who had a difficult time finding comfortable, stylish fitness wear during her own pregnancy.

Since our designs were born of our own pregnancy experiences, it was only natural for us to create a design supporting fitness during pregnancy," says Mary Johnson, Owner of Mommy Loves, who created her first Mommy Loves design in 1998. I was very excited that Lori was willing to offer this design exclusively to her customers," added Johnson, who is also the mother of two young boys.

About Fit Maternity and Beyond
We are an e-commerce/catalog business found at www.FitMaternity.com, dedicated to helping mothers-to-be have the best possible experience during their nine months and beyond. Laurie Bagley, the owner of Fit Maternity got the idea during her own pregnancy when it was close to impossible to find comfortable, functional fitness and active wear for pregnant women.

About Mommy Loves
Mommy Loves was launched in March, 2003 as a Wholesale and Retail Maternity and Childrens Apparel Company located in El Dorado Hills, CA. Mommy Loves Maternity shirts are proudly Made in the USA," and can be found on the web at www.MommyLoves.com, and in Maternity and Childrens Boutiques online and throughout the United States.

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