Altadis U.S.A. Selects Xaffire for Accelerated Problem Resolution and Greater Application Visibility

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Altadis U.S.A., a world-wide manufacturer and distributor of high-quality tobacco products, selects live Web session capture and playback technology from Xaffire.

Xaffire Inc.TM, an innovator in live Web session capture and playback technology, today announced Altadis U.S.A. has selected its XfireTM software to quickly identify and resolve problems within the company’s Web-based order and warehouse management systems. Altadis U.S.A., a world-wide manufacturer and distributor of high-quality tobacco products, relies on its sophisticated, internally-developed applications to fulfill and monitor inventory plus process product orders from Altadis U.S.A. sales representatives and customers.

In the past, Altadis U.S.A. was only aware of application or business process failures if customers or employees encountered them and relayed the complaints to IT and it often took the IT team one to two days to identify, recreate and resolve Web application problems. Altadis U.S.A. deployed Xfire to more quickly resolve any end user or business process problems and gain greater insight into a user’s Web experience.

Xaffire’s innovative live session capture and instant replay technology allows Altadis U.S.A. to monitor, manage and visualize their Web applications from the perspective of their end users. Today with Xfire, Altadis U.S.A. can proactively monitor applications, detect errors and playback complete end-user sessions in a browser, to see what the user did and how the system responded. To help resolve problems quickly, Xfire also provides full technical details of the Web browser and server interactions and provides search capabilities to test recurring Web site problems.

“With the ability to playback users’ Web sessions, we’ve increased productivity within our IT department and that has a horizontal effect on our sales efficiency and customers’ perceptions as well,” said Andrew Vega, manager of technology at Altadis U.S.A. “With Xfire, we can pinpoint and resolve infrastructure, network or even operator-error problems experienced by our internal teams or customers in hours instead of days— that gives us the ability to process sales orders right the first time.”

Web-based applications critical to business process are just emerging at Altadis U.S.A. and Vega believes Xfire has been instrumental in ensuring successful application development and deployment. Detailed information about application errors is immediately accessible with Xfire’s ‘Instant Replay’ capability, giving Altadis U.S.A. the ability to quickly and cost-effectively identify and eliminate bugs in the software. With content capture and session replay options for every real user session, Altadis U.S.A. is better equipped to actively monitor, diagnose and resolve application failures before they adversely affect customers and orders. Xfire also helps to increase overall productivity and economics within the IT department.

“Like many organizations, Altadis U.S.A. is looking to web-based applications to streamline business processes.” said David Jilk, Xaffire’s chief executive officer. “The challenge is that these applications are complex, and without visibility into what users are experiencing, extremely difficult to troubleshoot. Xfire solves this by recording every end user session, saving precious time and resources in problem diagnosis.”

About Altadis U.S.A.

Altadis U.S.A. is a world-wide leader in tobacco and distribution. The company was established as a result of a merger between Seita and Tabacalera. The company has emerged with a strong performance record based on an ambitious strategy, a competitive organization and a continuous commitment for international growth. For more information, please visit:

About Xaffire, Inc.

Formed in April 2003 through the merger of two application monitoring technology companies, Xaffire, Inc. develops and sells Xfire, the most powerful Web application management solution in today's market. Xfire combines innovative instant replay for every user session with session, content, and performance statistics, enabling more rapid, efficient diagnosis of the intermittent problems that plague websites at the application layer. This results in enhanced site quality of service, reduced organizational stress, and increased customer satisfaction. Xaffire is headquartered in Boulder County, Colorado. For additional information go to:

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Cori Keeton Pope

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