Optimized Press Releases Give Fast Search Engine Visibility

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Internet marketing strategy should include coverage in news engines.

Marketing and PR people know coverage in the news media gets results. What they may not know is that online news websites are gaining popularity and that the Internet is the news medium of choice in the 18 – 54 year-old age bracket. Correctly optimized press releases can get you a page one result overnight and dramatically increase your search engine visibility.

Why are marketers interested in search engine visibility? Millions of Americans research information online before they purchase. “Even those who buy in a store go online to get data before they buy,” says Sally Falkow, author of the Internet Marketing Strategy blog. “With good search visibility on your keywords, you’re on page one when they search.”

Not only do you get coverage on a news site with an optimized press release based on good keyword research, you know the person who accessed your data was interested in that subject at the time. After all, they asked for it by keyword.

In this digital age, every click can be tracked so you can get statistics on all the traffic that comes to your site from the optimized press release. Data on what keywords were used to access your article will give you deeper insight into what words to use in your next release.

Tracking referrals into your website will tell you where else the release is being picked up and used. Setting up news alerts on your company name and keyword can also show you when another website picks up your story.

After a couple of weeks Google the full title of your optimized press release and you’ll find more of the sites that have used it. Even months later you’ll hear of new websites or email newsletters that are using your content.

Search optimized press releases give you several bites at the apple – instant visibility in news sites, longer term visibility once you get picked up on other sites, every place that uses your story features a link back to your website and you increase your content when you add it to your own website.

Media Contact:

Sally Falkow


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Sally Falkow
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