Pacemaster Launches Four New Intelligent Treadmills Aerobics, Inc. Positions PaceMaster for Growth

Aerobics, Inc., American-manufacturer of PaceMaster treadmills, advances its industry leading reputation with the launch of four new innovative, intelligent fitness machines. With benefit-rich technology, the 2005 treadmill line boldly continues Aerobics, Inc.s commitment to serious, efficacious performance and outstanding value.

West Caldwell, NJ (PRWEB) February 24, 2005 -- Aerobics, Inc., American-manufacturer of PaceMaster treadmills, advances its industry leading reputation with the launch of four new innovative, intelligent fitness machines. With benefit-rich technology, the 2005 treadmill line boldly continues Aerobics, Inc.s commitment to serious, efficacious performance and outstanding value.

With a total digital redesign, PaceMaster treadmills elevate the at-home fitness machine to a new level... that of an in-home personal trainer. Building on their award-winning expertise and integration of Dr. Coopers groundbreaking Aerobic Points personal training program, PaceMaster again sets the standard of cardio-training by programming their machines to evaluate fitness, set goals, monitor results and give feedback. The Platinum and Gold models feature a new heavy-duty frame while the Silver and Bronze treadmills are built upon the award winning compact frame. Standard for all PaceMaster machines are the Tri-Flex Impact Shock Management System with custom designed shock absorption, a wide range of preprogrammed and customizable workouts, and one of the industrys most sophisticated heart rate monitoring and control system.

The product redesign and launch form part of Aerobics new strategy led by recently appointed Chief Executive Officer, Gordon Boggis. Boggis will focus on leading the company into a new phase of growth and innovation.

Aerobics has a tremendous heritage of producing some of the industrys finest treadmills and enjoys strong brand awareness and support," said Boggis. Our challenge is to build on those core strengths and aggressively grow our business by ongoing product innovation, exploiting new market segments, and expanding our brand equity throughout the specialty fitness equipment market."

Boggis was previously with the Dunlop Sports Group Americas (DSGA) where he held the position of Chief Operating Officer. During his tenure at the DSGA, Boggis led the company to share growth in excess of 50% in key channels for both its tennis racket and golf ball businesses.

Boggis added, I am excited to lead this new strategy for the PaceMaster Brand and look forward to leveraging my general management, leadership and product development expertise for the benefit of Aerobics, Inc. The PaceMaster Brand offers fertile ground and ample opportunities for growth."

PaceMaster: The Complete Line of Personal Trainers"

Platinum Pro, the pinnacle of PaceMasters treadmill line-up with an expanded running surface, a new heavy duty frame, express speed and incline keys, and programmable user IDs, offers additional enhanced features such as contact heart rate, an additional motivational display and a completely new concept -- E-Courses, which bring distance based virtual reality workouts into the home. Featuring PaceMasters largest number of program variations to date, the Platinum Pro is a combination of digital technology and exercise physiology enabling you to master your well-being.

Gold Elite, built on the same heavy-duty platform as the Platinum Pro, has features not on treadmills costing twice as much. With the same expanded running surface as the Platinum Pro, Gold Elite includes express speed and incline keys , as well as a wide range of possible variations of Heart Rate, Fat Burn, Cardio and Custom Workout programs. Boasting a top speed of twelve miles per hour, programmable IDs and digital processor controls, Gold Elite brings cardio-fitness training into the digital age to help you master your well-being.

Silver Select built upon an award winning compact frame is an incredible value. With technological sophistication, Silver Select has seven pre-programmed workouts with adjustable intensities and times, four heart rate programs and two custom programs allowing tremendous program variations and diversity. Walk, Jog and Run buttons combined with speed and incline in our state-of-the-art heart rate programs allow for total workout flexibility.

Bronze Basic is all the performance you need in a straightforward, easy to use format. With the same award winning compact frame as the Silver Select, the Bronze Basic offers adjustable time and intensity workouts to create a wide range of program variations to match your fitness goals. Setting the standard for fitness quality, the Bronze Basic offers four LED display windows to provide constant performance feedback. As with all PaceMaster treadmills, the Bronze Basic represents American-made reliability and durability.

About Aerobics, Inc.
Aerobics, Inc. was founded in 1968 by Bill Staub, considered by many to be one of the most influential figures in the development of treadmills. Staub, inspired by Dr. Kenneth Cooper, the leader in fitness science, incorporated the groundbreaking Aerobic Points philosophy with his engineering excellence. PaceMaster treadmills represent Staubs foresight and wisdom to recognize the inherent value of quality home exercise equipment. With the distinct heritage of fitness science integration and manufacturing excellence, PaceMaster treadmills are an ongoing testament to Staubs pursuit to offer the best quality, innovation and value in the industry. Aerobics, Inc. and PaceMaster can help you master your well-being.

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