New PayPerClip(sm) PR Model Signs 32 Clients in First Six Months - Risk-Free Plus(tm) Guarantee and Pay-for-Placement Billing Model Draw Strong Response
Pay-for-Placement public relations takes off. New PR agency signs 32 clients in six months.
New Jersey (PRWEB) February 25, 2005 -- Adopting a results-based billing model has paid off for PayPerClip, a pay-for-placements public relations agency that was launched in June 2004 by veteran PR firm Stephenson Group, announced Richard Virgilio, PayPerClip's managing director.
Since launching PayPerClip in June, after two years researching the model and beta testing it, weve worked for 32 clients and averaged four targeted media opportunities a week per client," Virgilio said. Most encouraging," he added, is that we are now getting about 10 new inquiries a day from interested prospects."
PayPerClip clients have come from a wide range of industries, including financial, healthcare, legal, technology, luxury goods and services, mental health, manufacturing, entertainment, real estate, energy, government, insurance and addiction. PayPerClip clients target both consumer and business-to-business markets.
Among the most recent clients signed by PayPerClip are Intelligent Computing, Malibu Recovery, Manhattan Research, Nu Skin, Realty Direct, Ruane Attorneys, Sleep Better Store.com, Summit Private Capital Group, and Vitogen.
Virgilio credits the strong market response to PayPerClips Risk Free Plus model. Clients only pay for results, there is no time commitment, no start-up fee, and satisfaction is guaranteed. For prospects who qualify, its a no-brainer," he said.
PayPerClip is best suited for companies desiring publicity but not a full public relations campaign that includes detailed strategy, writing and speakers bureau services. According to Virgilio, full service PR is still available from the companys parent firm, Stephenson Group, and some clients move back and forth between the two as their needs change.
Appliance Therapy Group, a provider of products and services to the dental profession, targets their PR to both dentists and consumers and has benefited from PayPerClips broad contacts across media types. We like working with PayPerClip because they are so flexible," said Adrian Salzer, Chairman of the Board. Theyre able to generate opportunities across all media types-from top business publications to technology and vertical trade publications to TV, radio and Internet media to daily newspapers nationwide-yet they give us the option of accepting or declining any opportunity they bring us."
We knew that the standard, retainer-based PR model was leaving a gap in services for many," stated Virgilio. Now there is a PR model that fits most any type of business goals -- with the pricing model that helps marketing departments demonstrate value to their CEOs."
For more information, or to request free PR tips, visit www.PayPerClipPR.com.
About PayPerClip
PayPerClip is a pay-for-placement public relations firm that delivers media results for businesses, trade associations, lobbying organizations and non-profits, and to other PR, marketing and advertising agencies. PayPerClip provides media placements with a Risk-Free Plus promise: clients pay only for stories placed in media categories they select, and satisfaction with results is guaranteed. Additional information is available at www.PayPerClipPR.com.
About Stephenson Group
Founded in 1987 by CEO Ann Stephenson, Stephenson Group is a public relations agency that delivers strategic, revenue-generating PR programs for companies of all sizes. The agency operates offices in New Jersey and California, and provides services internationally through affiliate agencies in Europe and Asia. Stephenson Group represents a range of Fortune 500, mid-size growth and emerging organizations, and has served such companies as Fidelity Information Services, Oracle, Cisco, Union Bank, Data Warehouse Corporation, SPL WorldGroup, Triton, and others. Additional information is available at: www.stephensongroup.com.
###
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
