Daniel Mink Selects The Cannon Group As Its Agency of Record

Luxury watch maker - Daniel Mink - recently selected The Cannon Group as its public relations agency of record.

New York, NY (PRWEB) February 26, 2005 -- The Cannon Group has been named public relations agency of record for Daniel Mink Swiss Timepieces -- North America. Public Relations was previously handled in-house. Billings were not disclosed.

Daniel Mink recently changed ownership as Mitchell Caplan, president of Daniel Mink, purchased the company from The Montruex Group. He has worked quickly to introduce new product lines and improve business processes, while increasing their emphasis on consumer and retail communications. Mitchell recently said, We are delighted to welcome The Cannon Group as our public relations partner at a time when we are poised for significant growth. We are introducing several new product designs and lines this year, and The Cannon Group will help us build visibility among the trade community and consumers through their highly strategic and creative use of public relations and marketing."

Jeff Cannon, president and founder of The Cannon Group said: We look forward to working closely with Mitchell and Daniel Mink, not only to broaden awareness of this luxury brand, but to educate the consumer market to a truly unique timepiece. We are honored and excited to be awarded the opportunity to work together."

About Daniel Mink
Founded in the 1970s, Daniel Mink (www.danielmink.com) is dedicated to delivering unique styling and both mechanical and technical excellence in its watches. Recently purchased from the Montreux Group, by its president, Mitchell Caplan, Daniel Mink has refocused its production and business processes to deliver an even better product that truly stands out. Daniel Mink is headquartered in Geneva. More information can be found at www.danielmink.com.

About The Cannon Group
The Cannon Group (www.thecannongroup.us) is a New York based public relations agency that focuses on a wide range of activities for its clients to develop and implement the strategies they need to increase awareness and drive business metrics.

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