Urban Advertising and Finally Famous Films Form Partnership Around Branded Content Called Urban Content

We are exploring new types of business models around content that is relevent to what can be deployed right now."

NEW YORK (PRWEB) February 27, 2005 -- Urban Advertising and Finally Famous Films have formed a joint partnership called Urban Content to create branded content for interactive TV and other new types of media.

The new entity specializes in the creative development and execution of branded content. Bernard Urban, President of Urban Advertising said, We're excited about branded content. We think it's going to play a big part in where the industry is heading. It fits perfectly into our ideas about emerging media."

He added, Our experience with branding and direct marketing is a perfect fit with the expertise that Finally Famous brings to the table."

Finally Famous Films is a consortium of New York based film makers, writers and actors with a beat on the pulse of branded entertainment. Finally Famous Films president Mitchell Goldman has leveraged his vast experience on Madison Ave to sculpt a niche in the branded entertainment field by specializing in the creation and production of content rich short films and television programs. These short plots keep viewers enthralled while allowing increasing awareness of the products or companies they represent. Finally Famous Films has created and produced projects for Virgin Mobile, Absolut Vodka, Citymeals-on-Wheels and TRACE Magazine.

Urban Advertising is a full service agency that specializes in new media. Urban Advertising publishes Urban Intelligence, an industry blog that tracks marketing trends and emerging media. Clients include: Sirius Satellite Radio, Condé Nast and Marriott.

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