FitnessInsites MemberInTouch Platform Penetrates the Fitness Industry
Recognizing that more than 1.3 million people log on the Internet daily, FitnessInsite has taken the best features of its already robust platform and has created a member intranet appropriately named MemberInTouch. The MemberInTouch program was designed to keep members connected to their clubs by driving members to their websites on a daily basis. Exciting features to this program include online fitness and nutrition tools, access to facility activities, as well as a multitude of specials available at the club.
Phoenix, AZ (PRWEB) February 28, 2005 -- FitnessInsite, the leading provider of web-based healthy lifestyle solutions for the Active Lifestyle Market" attains success with its most recently introduced product. Together with FitnessInsites innovative website development and website management, dynamic lead generation and management tools, this easy-to-use club intranet application and lifestyle improvement tool is proving its member retention worth.
Recognizing that more than 1.3 million people log on the Internet daily, FitnessInsite has taken the best features of its already robust platform and has created a member intranet appropriately named MemberInTouch. The MemberInTouch program was designed to keep members connected to their clubs by driving members to their websites on a daily basis. Exciting features to this program include online fitness and nutrition tools, access to facility activities, as well as a multitude of specials available at the club.
Everyone has a computer and the MemberInTouch program is easy to use," states Jay Dickson, owner of Total Fit Gym. Our goals were to stand out from our competition, educate our members and keep them accountable to the gym, this program is helping us achieve our goals," adds Dickson.
Total Fit gym reports 70% of their members are using the MemberInTouch program and that 90% of those users have never belonged to a gym before. Dickson loves the fact the computer he positioned on the workout floor is being used by members to print up their online workouts, Its great to see them walking around with papers in their hands and taking their workouts seriously." Dickson also stated that a few members have signed up to work with personal trainers to expand on their fitness goals once they reached a comfort level with the gym environment that was before new to them.
Total Fit Gyms owners mentioned their members also make good use of the nutrition segment of the program and find it is easier to stay on track with their goals when a nutrition plan they enjoy is laid out for them. Members can access their own page at anytime to receive updated information based on their individual profile. Rich Novelli, CEO of FitnessInsite calls the fitness and nutrition tools included in the program, a road map to success."
Not unlike other FitnessInsite customers, Total Fit Gym has seen its member retention rate increase significantly due to the MemberInTouch program. Members feel connected whether they visit the club or the member intranet, and this day-in and day-out interaction builds brand loyalty for the clubs while providing members with the tools needed to lead healthier lives," adds Novelli.
FitnessInsite currently run, manage, and service a network of nearly 400 clients representing over 1,200 locations and reaching more than 3 million consumers. The company is headquartered in Phoenix, Arizona. To learn more about FitnessInsite and its products and services, call 800.787.3955 or visit www.fitnessinsite.com.
Contact:
Melissa Barton
800-787-3955
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