The More High-Tech the Company, the More it Needs People with Referral Skills

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What Your Business Needs are More People-People

Dr. Ivan Misner built a networking empire based on a few simple but all-important theories about human nature. One is that people who receive help are often willing to reciprocate. The second is that the more technologically advanced we become, the more important it is to develop our networking skills. According to Misner, these constants make finding employees with business networking skills a necessity.

“Tech companies obviously used to clamber for recruits who were technological savvy,” Misner says, “but these days, the shortage of recruits who know how to properly establish and maintain good relationships with people are even harder to find. Almost no business schools whatsoever train students on networking skills. “To me it seems incumbent upon today’s companies to train their employees in networking, especially high-tech companies.”

Misner is the Founder of BNI, (Business Network International). He is also a professor at Cal Poly University in Pomona, CA, and one of the few professors anywhere teaching his recruits-to-be the networking skills that will make them invaluable to the business community.

“Let me put it this way,” says Misner, “the more we interface with computers, the more important it is to train people on fundamental networking and people skills. Being affable, being positive, and more than anything else, giving and following up on referrals are more important than ever to a successful business.”

BNI ( is a referral networking organization, which at last count had over 3,600 individual chapters in 22 countries worldwide. BNI’s Founder & CEO, Dr. Ivan Misner is the author of several book’s including the NY Times best-seller, Masters of Networking, ( and the recently released #1 best-seller, Masters of Success (


Michael Drew



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