Five Star Fragrance Company and Perfumania Put on a Red Dress

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100% Net Proceeds From Sales of Red Dress - The Fragrance at Perfumania will be donated to the American Heart Association

Perfumania and Five Star Fragrance are teaming up to benefit the American Heart Association by donating 100% of the proceeds from Red Dress, a new fragrance.

Fact: Heart disease is the #1 killer of women in the U.S.

Fact: Stroke is the #3 killer of women in the U.S.

Fact: One-half million women die from cardiovascular disease yearly

Fact: The risks CAN be reduced and lives CAN be saved…

But saving lives requires education, research, money. And now, with the introduction of the new fragrance “Red Dress,” the American Heart Association’s Go Red For Women program will receive yet another wave of support when 100% of net proceeds from the sale of “Red Dress” are donated to this important cause.

About Go Red For Women

Red is the American Heart Association’s color for women and heart disease. Go Red For Women is a program designed to help all women discover their unique lifesaving power by learning about heart disease and stroke and taking positive action to reduce the risk of both. How? By

1.Learning about heart disease by signing up for Go Red For Women newsletters, e-cards and interactive tools that teach women how to stay heart-healthy.

2.Eating healthy and taking charge of lowering cholesterol by joining the AHA’s Choose To Move and Cholesterol Low Down programs.

3.Shopping smart by purchasing designated products -- like Red Dress fragrance -- that support cardiovascular disease research and education.

About Red Dress The Fragrance:

Developed by master perfumers at the illustrious fragrance house Givaudan, Red Dress is a textured, floral musk composed of Mandarin, Freesia and Bergamot on top with mid-notes of Rose Petals, Jasmine and Linden Blossom. Upon its dry down, Musk, Iris and Sandalwood impart a hearty ovation that is at once feminine and strong.

“Red Dress was developed in the true spirit of saving lives and celebrating the power of women,” explains Ray Piergiorgi, C.O.O. of Five Star Fragrances, the New York-based company responsible for bringing the scent to market. “The strong but feminine optimism of the scent perfectly embodies the American Heart Association’s dedication to helping women take action against cardiovascular disease. We are thrilled to be a part of their Go Red program and to offer our support in this way.”

About Perfumania:

Perfumania has been contracted by the American Heart Association as the exclusive retailer of the Red Dress fragrance. Perfumania is proud to support the life-saving efforts of the American Heart Association's Go Red for Women campaign. 100% of the net proceeds of every Red Dress fragrance sold will be donated to the American Heart Association.

Primary packaging is comprised of a dramatic red glass bottle with a decorative clip designed in the Go Red campaign symbol, which is the shape of a red dress. Secondary packaging features red, white and gold graphics.

Red Dress fragrance is available in a 3.3 fl. oz. eau de toilette exclusively at Perfumania or perfumania.com for $39.99 and it will be available from January 2005 to July 2006.

Perfumania.com sells discounted designer fragrances such as Alfred Sung perfume, Paul Sebastian perfume, and Curve for Men.

Perfumania.com was initially launched in 1998, and began e-tailing operations in January 1999, and is now a leader in on-line sales of discounted designer fragrances. Perfumania.com, from its’ inception has had a strategy focused on offering customers the highest level of service and the widest selection of leading design perfumes.

Unlike many competitive discount fragrance websites, Perfumania.com is one of the few that will only feature fragrances if they actually have the inventory. This, and second day UPS shipping are just some of the reasons they continue to rank high in customer satisfaction, as substantiated by the Biz-Rate Circle of Excellence Award.

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William Portnoi, Marketing Manager
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