SBS and LaComunidad Pre-Launch Online Viral 'Lost Viral Campaign SBS Broadcasting Promotes its New TV Series 'Lost in Online Buzz Campaign

SBS Broadcasting and Dutch digital advertising agency LaComunidad launched the first SBS online viral campaign this week. The campaign is a pre-launch of the TV series 'Lost, which will be broadcasted at NET 5 in the Netherlands as from March. The two online 'Lost previews were produced by SBS- they show how survivors of a plane crash fight for their lives again to survive in extreme and mysterious situations.

(PRWEB) March 1, 2005 -- Managing director Jeroen Verkroost of Veronica Digitaal explains: The aim is to give highly active internet users the first exclusive access to the extreme 'Lost previews, in order to further widen awareness of the 'Lost TV series within the target group." The online previews invite internet users to click to the 'Lost action site http://lost.net5.nl/preview At this micro site internet users can watch more 'Lost previews, fotos and wallpapers.

LaComunidad developed the viral 'Lost' concept and the micro site. Also LaComunidad developed the seeding strategy and tracks the worldwide results of the campaign with its patented tracking technology ViralTracker. Igor Beuker, MD of LaComunidad says: SBS wants to learn how viral can help to increase its number of viewers at new and important TV series. LaComunidad wants to prove that online buzz marketing besides internet commercials also works for TV series and movie trailers".

About LaComunidad Interactive
LaComunidad is an independent digital advertising agency, based in Amsterdam. The agency specializes in digital marketing and communications. Using interactive concepts and campaigns it builds mutual beneficial relationships betweens brands and consumers. More information can be found at: www.lacomunidad.nl or www.viraltracker.net

About SBS Broadcasting
SBS Broadcasting BV is a Dutch multimedia company and owner of three television stations (SBS 6, NET 5 and Veronica), as well SBS Productions and Veronica Publishing, Veronica Litho and Veronica Digitaal. SBS Broadcasting has stakes in 568 Entertainment VOF and TV 10 Holdings LLC (a holding company owned by SBS and Fox Kids Europe Channels).

###