Online Advertising, eCommerce Complicated By Major Shifts in Consumer Screen Resolution; Catalyst Group Design White Paper Analyzes Options for Post-800x600 World

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This release provides an overview of a free white paper documenting the overlooked relationship between online advertising revenues, e-commerce and the resolution to which a computer monitor is set.

Catalyst Group Design, a leading user-centered design consultancy, today issued a new white paper, “Screen Size Matters: Best Practices for Designing Sites to Match Browser Resolution.” For some time, the consumer default for “seeing” the Internet on a computer monitor has been 800x600 pixels. However, this can no longer be called the sole standard – since millions of people now are looking at the Web at higher resolutions. Catalyst’s analysis takes an in-depth look at what screen resolution is and how it affects both the economic and qualitative aspects of good website design - and offers suggestions for how the marketplace should deal with the shift in consumer monitor resolution.

“It’ll be twelve to twenty-four months before the market again approaches a single standard,” said Nick Gould, CEO of Catalyst. “Decisions you make in the meantime can be expensive if you’re not careful.”

The paper can be downloaded at http://www.catalystgroupdesign.com/reports/reports

About Catalyst Group Design

Founded in 1998, Catalyst Group Design (http://www.catalystgroupdesign.com)improves websites and other interfaces through insights into and testing of key audience behavior. The firm specializes in user-centered research and design that extends from core interface architecture into visual design, marketing and branding strategy, and usability-related communications planning. This whole-business approach anchors relationships with clients like Boeing, Ford, iVillage, Hearst Magazines, Sirius Satellite Radio, About, JP Morgan Chase and Zagat.

Contact:

John Franklin

Principal Consultant, Chief Marketing Officer

Catalyst Group Design

212-243-7777

franklin@catalystnyc.com

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