Online Advertising, eCommerce Complicated By Major Shifts in Consumer Screen Resolution; Catalyst Group Design White Paper Analyzes Options for Post-800x600 World

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This release provides an overview of a free white paper documenting the overlooked relationship between online advertising revenues, e-commerce and the resolution to which a computer monitor is set.

Catalyst Group Design, a leading user-centered design consultancy, today issued a new white paper, “Screen Size Matters: Best Practices for Designing Sites to Match Browser Resolution.” For some time, the consumer default for “seeing” the Internet on a computer monitor has been 800x600 pixels. However, this can no longer be called the sole standard – since millions of people now are looking at the Web at higher resolutions. Catalyst’s analysis takes an in-depth look at what screen resolution is and how it affects both the economic and qualitative aspects of good website design - and offers suggestions for how the marketplace should deal with the shift in consumer monitor resolution.

“It’ll be twelve to twenty-four months before the market again approaches a single standard,” said Nick Gould, CEO of Catalyst. “Decisions you make in the meantime can be expensive if you’re not careful.”

The paper can be downloaded at

About Catalyst Group Design

Founded in 1998, Catalyst Group Design ( websites and other interfaces through insights into and testing of key audience behavior. The firm specializes in user-centered research and design that extends from core interface architecture into visual design, marketing and branding strategy, and usability-related communications planning. This whole-business approach anchors relationships with clients like Boeing, Ford, iVillage, Hearst Magazines, Sirius Satellite Radio, About, JP Morgan Chase and Zagat.


John Franklin

Principal Consultant, Chief Marketing Officer

Catalyst Group Design


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