SEM Magic Turns Minimal Investment into $350,000 Inspiring Hammerhead Advertising Partnership with Oneupweb, Michigan-Based Search Engine Marketing Firm

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Hammerhead Advertising had some reservations before making a small investment of $1,100 into a directory listing effort for the agency. However, just two months later they turned that $1,100 into $350,000. This was impetuous enough for the agency to up the ante and drop some serious dollars into an aggressive SEM program. So much so, that Oneupweb is now implementing a complete search engine optimization campaign for Hammerhead and Hammerhead is now offering Oneupweb's search engine marketing skills to its clients.

"The importance of having an attractive, compelling and information-laden Web site is clearly apparent these days," claims John Perls, creative director and co-founder of Hammerhead Advertising, "but what's not so obvious are the measures savvy marketers are taking to direct potential customers to their sites."

To assure that clients' web sites will be found -- fast and in multiple searches -- among the vast sea of web portals, the Hoboken-based agency has combined its expertise with that of a dedicated search engine marketing (SEM) firm, Oneupweb, out of Suttons Bay, Michigan.

"Adding a SEM component to our suite of services is essential," says Michelle Baxter, director of client services. "Our mission has always been to provide our clients with new and innovative approaches to advertising, whether strategic, creative or media focused. Offering clients search engine marketing expertise through our partnership with Oneupweb provides added value and a sure guarantee for a measurable return on investment."

Adds Perls, "SEM extends way beyond Web site development. Offline marketing materials such as collateral, direct mail pieces and press releases also play a very important role online. Having an SEM-smart advertising agency that can handle all aspects of online marketing is invaluable."

Hammerhead Advertising had some reservations of its own before making a small investment of $1,100 into a directory listing effort for the agency. However, just two months later they turned that $1,100 into $350,000. This was impetuous enough for the agency to up the ante and drop some serious dollars into an aggressive SEM program. So much so, that Oneupweb is now implementing a complete search engine optimization campaign for Hammerhead.

About Hammerhead

Hammerhead Advertising is a full service advertising agency operating out of an old factory in Hoboken, New Jersey. Established in Jersey City in 1999 when the two principals, John Perls and Todd McVey, split from their respective agencies to form their own creative shop. Hammerhead has grown exponentially and lists buybuyBaby, a baby product retailer; Bayonne Medical Center; Chef Central, a culinary products retailer; Remington Consumer Products; Kessler Institute for Rehabilitation; Samsung; Interlux/Akzo Nobel -- USA; and The Component Hardware Group among its clients, past and present. The agency is also doing pro-bono work for the New Jersey Partnership for a Drug Free America. For further information please call Hammerhead Advertising at 201.610.1313 or visit hammerheadvertising.com.

Annual billings are $5 million.

About Oneupweb

Oneupweb is an award-winning, industry leader of search engine optimization and marketing services including management for many of today’s leading companies, including Unisys, Equifax, Motorola, Avery-Dennison, Kimberly-Clark and Maritz, among many others. Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid inclusion, pay-per-click and conversion tracking designed to deliver superior return on investment. Named to BtoB Magazine’s “Who’s Who 2004” list for search and voted the “Top Search Engine Marketing Firm” by ClickZ in 2003, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.271.8700 or visit Oneupweb.com.

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Rachel North
ONEUPWEB
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