Kennett Square, PA (PRWEB) March 1, 2005
Jon Hamilton, CEO of Authtel, announced that the company was recognized by the Professional Insurance Marketing Association (PIMA) with its Product and Process Innovative Marketing Award (P2IMA). The award was presented to Authtel for its patent-pending interactive Company Specific Permission (CSP) Marketing System and iCD.
ÂAuthtelÂs innovative new process seamlessly provides telemarketers with consumer prospects that are interested in what insurance marketers have to say Â and equally important, those prospects most likely to buy in the wake of telemarketing Do Not Call legislation,Â explained Hamilton. ÂSpecifically, the tool allows AuthtelÂs clients to gain marketing permission while also delivering compelling value propositions Â including offers, trials, and premiums Â to prospects.Â
AuthtelÂs system is based on its CSP Engine, a database-driven marketing system that checks for compliance with various Âdo notÂ lists and then initiates a permission campaign using iCD and other marketing tools (post cards, e-mails, etc.). Names and contact information of consumers who give consent are returned to AuthtelÂs client and a permission audit trial is maintained.
ÂUltimately, this process leads to more cost-effective, consumer-friendly direct marketing,Â Hamilton continued.
The first Product and Process Innovative Marketing Awards were presented at the 31st Annual Meeting in Tucson, Arizona this month. Entries were judged equally on three critical elements: originality, salability, and profitability. Award originator and PIMA member, Jay Jaffe, had challenged the industry to submit its most innovative new insurance products and processes.
ÂProduct and process innovation are the heart of insurance marketing success,Â said Jaffe. ÂThis award recognizes these important efforts and strives to continually share innovative concepts throughout the industry.Â
ÂWith AuthtelÂs revolutionary system, regulatory compliance is maintained and consumers are more receptive to the marketing message presented to them,Â said Jaffe of AuthtelÂs winning solution. ÂAs an innovative process, it allows marketers to gain a consumerÂs permission while staying within the bounds of todayÂs stringent telemarketing regulations.Â
Authtel Incorporated, headquartered in Kennett Square, PA, is a trusted leader in providing comprehensive and cost-effective regulatory compliance and consumer consent acquisition solutions to direct marketers.
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