Search Engine Marketing Firm 360i Acquires Search Management Software Company

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Acquisition of SearchIgnite positions 360i at the forefront of the search engine marketing industry

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360i, an industry leading search engine marketing firm agency, today announced it has acquired SearchIgnite, a search engine management software developer. The acquisition makes 360i one of few search marketing agencies in the world that offers a proprietary technology platform to complement their comprehensive search marketing services.

“Recently we have seen a significant increase in the media services portion of our business. In fact, our media services revenue more than tripled in the second half of 2004,” said David Williams, 360i’s chief strategist and co-founder. “SearchIgnite gives us the tools we need to provide businesses the best and most comprehensive paid search management services available. This acquisition is indicative of our commitment to remain at the forefront of the search marketing industry.”

According to JupiterResearch, paid search will continue to grow faster than any other sector of online advertising. In fact, the industry is expected to reach $5.5 billion in 2009. Furthermore, JupiterResearch notes that improved measurement and increased efficiency will be necessary to maintain an effective return on investment.

SearchIgnite’s software will allow 360i’s clients to create, manage, measure and optimize paid search engine marketing campaigns much more efficiently and effectively.

Unlike many search marketing agencies, 360i has integrated all aspects of search engine marketing into a comprehensive offering. The company offers everything from keyword research, to bid management, tracking and competitive analysis. 360i also offers paid, algorithmic, contextual, local, shopping and other keyword-based advertising options.

360i helps more than 120 businesses worldwide capitalize on their website investments, including numerous Fortune 500 companies and globally recognized brands like L’Occitane, Universal Orlando Resort and Vanguard Car Rental USA (Alamo & National).

Launched in late 2004, SearchIgnite already manages more than 100,000 keywords for more than 40 clients and search agencies. The company will continue to operate as a separate entity, serving clients from its offices in the Advanced Technology Development Center, a nationally recognized science and technology incubator supported by the Georgia Institute of Technology.

Roger Barnette will remain CEO of SearchIgnite and will join 360i’s board of directors.

“This acquisition will create a virtually unmatched service offering in the marketplace. It will allow us to rapidly expand our customer base by extending our offering to 360i’s clients while continuing to independently support and sell our software to search engine marketing firms and in-house internet marketers alike,” Barnette said.

Prior to starting SearchIgnite, Barnette was founder and CEO of eTour, an Internet marketing company, and president of Biltmore Communications, a broadband television and Internet service provider.

The terms of the transaction were not disclosed.

About 360i

360i’s comprehensive suite of search marketing services helps more than 120 businesses worldwide achieve maximum return on their website investments. The Company has integrated all aspects of search marketing into a comprehensive offering that includes everything from keyword research to bid management, tracking and competitive analysis. 360i also offers paid, algorithmic, contextual, local, shopping and other keyword-based advertising options. The company was founded in 1998 by David Williams and Bryan Kuyjawski and has grown into a specialized search marketing company with over 50 skilled employees. To learn more about 360i, please visit: http://www.360i.com

About SearchIgnite

SearchIgnite offers a web-based pay-per-click management software solution that enables internet marketers and search engine marketing firms to create, manage, measure and optimize their paid search engine campaigns through a single web-based interface. The company’s software simplifies the campaign management process by offering a true end-to-end management solution that automatically adjusts keyword bids to reach client specific business goals. The company was founded in 2004 by Roger Barnette. To learn more about SearchIgnite, please visit: http://www.searchignite.com

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Manda Hunt
360i
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