“The Brandies” – The Brand Name Awards for 2005 Winning Names Announced with Judges Comments

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There are many awards and competitions in the creative arts, marketing and advertising fields, but up until now, none for the name that plays such a key part in branding. Here are the results of the first annual Brand NAME Awards in several different business and product categories.

The Brand Name Awards for 2005, affectionately known as “The Brandies”, today announced the winning names in seven different categories. The winners are:

·Oxygene - Business (General)

·Timpani - eBusiness

·Soapbox - Retail/Consumer

·Iceberg Vodka - Beverages and Spirits

·Silicon Pipe - HiTech

·Whisper - Consumer/other

·Abilities! - Non-profit

The following also received honorable mention:

·Wondernation - Business/general

·Cimbriane - Business

Anyone could nominate a name as an entry for a Brand Name Award by visiting the website http://www.brandnameawards.com, which also has some of the comments from the judges. This site also serves as a repository for naming stories, links to naming articles and resources for people trying to understand and create more great names and trademarks.

“When we launched these awards, we pointed out that names have the capacity to inspire, to motivate, to focus efforts and to describe brands, products and companies,” said Athol Foden, chair of The Brand Name Awards. “While there are many personal emotions and ideas that go into a name, when you compare lists of names in a given industry, it is obvious that certain key points emerge on all good names. This makes the names standout in the marketplace, just as the winners clearly stood out for our judges.”

Each winning submitter and company will be awarded a “Brandy” trophy and certificate. The trophy is an engraved brandy snifter. Opportunities for trophy designers, organizers, judges, recruiters and other panel members for next year’s Brandy awards are already open and all interested members are invited to apply now.

The Brand Name Awards for 2005 were organized and sponsored by Brighter Naming, home of the Name Critic. They are Silicon Valley’s full service independent naming agency, providing names for all sizes of companies, products, services and other agencies worldwide. Brighter Naming’s methodical management name convergence process uses an international team of namers on every project and they may be reached at http://www.BrighterNaming.com or 650-960-0411.

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Athol Foden