Search Marketing Leader did-it.com Adds ClickGuard, Enhanced Click Fraud Auditing Features to its Maestro PPC Platform
Click Fraud is one of the biggest threats facing search advertisers. This sophisticated service will protect Did-it.com clients and provide them with a valuable resource for getting the most of out their PPC advertising.
Rockville Centre, NY (PRWEB) March 1, 2005 -- In an effort to increase efficiency in managing paid search advertising campaigns and delivering better results for clients, Did-it Search Marketing, the nation's leading search marketing firm, has introduced ClickGuard, an expanded click fraud auditing service.
Since 2001, Did-it has been helping search advertisers obtain refunds for click fraud from the major CPC search engines, including Overture, Google, FindWhat and others by providing click fraud auditing and refund negotiation services. These services have now been refined and expanded in scope, and will be rolled out in Did-it's latest version of their proprietary Maestro management platform.
"When introduced, our auditing service will be the most comprehensive in the industry," says Kevin Lee, Did-it's Executive Chairman.
"Our fraud detection algorithms audit your CPC traffic looking for suspicious patterns. This application runs independently from your web log analytics. While ClickGuard is keeping a constant watch on the data, our team of analysts is scrutinizing the data on a regular basis to identify any questionable traffic that may have slipped through the cracks."
"Of course, in the end it's all about refunds," explains Lee. "Most importantly, any potential click fraud that we identify through both technological and human analysis is tracked, analyzed, and documented. A report is produced for presentation to the CPC engines for the purpose of negotiating and earning our clients a refund."
Did-It CEO Bill Wise adds, ClickGuard addresses a growing need within the paid search marketplace, and further establishes Did-It as the premier search engine marketing firm with client-centric offerings. We look forward to working with the search engines as we continue to align our interests and uncover click fraud for our clients."
Founded in 1996, Did-it is a leader in the field of Search Engine Marketing. Unlike other firms, Did-it's techniques and technology deliver profits though a proprietary customized campaign management platform that updates keyword bidding strategies in real time while also providing a platform for execution of sophisticated conversion enhancement tests. Through the application of tailored strategies, the Did-it team delivers unmatched results. Executive Chairman and Co-Founder Kevin Lee has authored over 100 search marketing articles and speaks at top conferences internationally. Did-it's Kevin Lee is a founding board member at SEMPO, the Search Engine Marketing Professional Organization.
For more information, contact Did-it at 212-631-0157 or visit http://www.did-it.com
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