GMI Offers The Only Certification Program for Global Market Research Partners: Company to Create First Network of Qualified Off-Shore Partners to Meet Industry Standards

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GMI launches its Net-MR Certified Supplier Program to train global companies in market research industry standards. GMI will certify more than 500 partners in India, China, Malaysia and Eastern European countries by end of 2005.

GMI, a leading provider of integrated software and service solutions for market research, today announced the launch of the Net-MR Certified Supplier Program for global companies in India, Malaysia, China and Eastern European countries. Recognizing the $19 billion industry’s growing use of outsourcing, GMI set out to create a program to deliver consistently high standards among its world partners.

“Quality assurance is a major issue within the market research industry, especially with the increase of outsourcing to offshore companies,” said Suresh Subbiah, GMI’s director of global projects, who is spearheading the company’s certification program. “The investment in our partners will ultimately benefit our customers by providing substantial cost savings with the same high level of service. Our certification program ensures these companies will have expertise in standard market research skills, including questionnaire authoring, multi-mode data collection and data analysis.”

GMI’s Certified Supplier Program includes software, intensive complimentary training by GMI, project management and certification on GMI’s Net-MR, a sophisticated platform that integrates panel management, project management, mixed-mode data collection, data processing, analysis and reporting into a single solution. As part of the Program, partners will be regularly monitored, tested and measured on a quarterly basis to maintain their Net-MR certification.

Furthermore, GMI will offer project management resources to its certified partners for every GMI customer serviced by them, as well as resources, 24/7 support services and Net-MR upgrades. GMI is first certifying partners in India and will expand to more than 500 partners worldwide by the end of 2005.

About Net-MR

Net-MR is a fully integrated net-centric suite of software used to manage and automate research across the project lifecycle, in any combination of 35 languages. Its broad solution for scalable data collection using CATI, CAWI, CAPI, and qualitative methods, allows all sources to share one common standard for respondent profiling, quota management, and storing of results. In addition, Net-MR’s tools are enhanced by direct access to GMI's online consumer panel, which is active in more than 170 countries. As a Safe Harbor signatory, GMI is authorized to securely host consumer data from any country, which is collected and stored in a globally accessible database.

About GMI

GMI is the only company that provides a full spectrum of integrated solutions for global market research, including Net-MR advanced software, global panels, and service bureau capabilities. GMI’s double opt-in managed panels are the world’s largest, with more than 200 participating countries, and offer a single solution for global sample. Founded in 1999, GMI has operations on five continents. More information is available at

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Ellisa Feinstein/Kate Brooks
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