Global Manufacturing Company, Carmeuse, Selects Colorado Performance Excellence Group, Guild Associates, for Leadership Training Initiatives

Carmeuse, worldwide leader in the production of limestone and dolomitic products for industrial use, has selected Colorad-based Guild Associates, to provide workforce development, human resources, and leadership training. Michael Watkins, president and founder of Guild Associates, will conduct his innovative and unique workforce development program, "Six-Steps for Growing Your Business through Employee Entrepreneuralism" for core managers. This program has helped reduce employee attrition by as much as 108% and significantly boosted individual performance levels in just a matter weeks. Carmeuse is based in Belgium with operations throughout the U.S.

Boulder, CO (PRWEB) March 3, 2005 -- Guild Associates, LLC, a performance excellence consulting firm, has recently secured a one-year contract to provide workforce development and leadership training initiatives for top executives at Belgium-based Carmeuse, a global producer of a wide variety of limestone products. President and Founder of Guild Associates, Michael Watkins, will work closely with Carmeuse leaders from various locations to develop the skills necessary to increase productivity and efficiency among a diverse workforce.

Training efforts will include a series of four practicums designed to help leaders inspire workers to achieve higher performance levels as opposed to motivating employees to work harder. These practicums include discussions on organizational alignment, managing people and performance, workforce development, and planning for action. Other companies utilizing this unique workforce development and training approach via Guild Associates includes aerospace manufacturer Rockwell Collins.

Achieving performance goals is not about working harder, but working better, smarter and more efficiently than your competitors," said Watkins. To create positive change, you must be able to inspire rather than simply lead or motivate. You do this by appealing to the core emotions of human nature and helping people self-actualize. It requires far more than training sessions and performance rehearsals."

Guild Associates began training programs in February and will initially focus on leaders from locations throughout the U.S.

Guild Associates was selected from among several candidates as our leadership partner due to their extraordinary track record for creating more productive and efficient workforces," said Cliff Purington, director of Human Resource Development for Carmeuse. We are excited about the process as well as the end result."

About Guild Associates
Founded in 2001, Guild Associates, LLC, develops and executes growth-generating programs and systems for businesses in all industries, and government agencies. The companys core purpose is to assist organizations in the pursuit of performance excellence. To achieve this goal, Guild Associates has assembled an alliance of highly accomplished professionals that work together to create customized programs in the areas of performance excellence, project management, e-learning and knowledge management, training and education, competency management, workforce development, and systems integration. Guild Associates is led by Michael Watkins who has more than 17 years of diverse experience and a solid track record for substantial business growth. He has served as President, Vice President, Chief Operations Officer, and General Manager for several large corporations. More information about Michael Watkins and Guild Associates can be found at www.guildassocs.com or by calling 303.433.6305.

About The Carmeus Group
The Carmeuse Group is a world leader in the production and marketing of limestone and dolomitic products for industrial use (calcium carbonate, calcium/magnesium carbonate); lime (calcium oxide) and dolime (calcium/magnesium oxide); and hydrated lime (calcium hydroxide).

Carmeuse is in a constant state of innovation as it develops its wide range of products and services, endowing them with multipurpose physical and chemical characteristics. This is required to meet the changing needs of its highly diversified clientele. For more information, visit www.carmeuse.be.

Contact:
Jeanette McMurtry
The McMurtry Group
970.328.5625
jeanette@mcmurtrygroup.com

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