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"Winning with the News Media" 2005 (8th) edition is off the press.

The 2005 edition (8th) of America's leading book on news media relations, "Winning with the News Media," is just off the press.

  • Basic PR guidelines
  • Extensive, step-by-step strategy when you've been targeted by the media
  • How to get your story out
  • Interview and news conference tips
  • Crisis management
  • Libel and privacy law
  • Written by one of the country's most awarded and respected TV/newspaper journalists

Excerpts from the book and how to get your copy are at:

Winning News Media, Inc. specializes in crisis management consulting and on-camera coaching.

After he wrote "Winning with the News Media" in 1984, Clarence Jones left a remarkable reporting career to create the consulting firm. He and Ellen Jaffe, a former investigative reporter and TV anchor, were married in 2003. They had both been investigative reporters in Miami and have won broadcasting's highest awards. In an Oprah type love story, Clarence reconnected with Ellen after the two hadn't seen each other in 20 years. She then joined him as vice president of the company.

Nobody in America can match the experience of this husband/wife team in newspaper and television reporting, news media consulting, crisis managing, on-camera coaching. As far as they know, they are the only husband/wife media consultants. In virtually every workshop, someone says, "This is the best training I've ever had."

They travel the world using seminars to train CEO's, executives, agencies, associations and non-profit organizations how to deal with investigative, tough reporters like they once were. They also do one-on-one coaching, using videotape to polish personal skills for interviews, news conferences, public presentations and court and legislative committee testimony.

Unsolicited Rave Reviews for "Winning with the News Media"

-Annette Hannon Lee, Director University Relations

North Georgia College & State University:

Jones was a reporter for 30 years – half that time in newspapers, the second half as one of America’s most-honored television journalists – the only reporter for a local TV station to ever win the duPont-Columbia award (TV's Pulitzer) three times. The latest version of the book provides an astounding array of topics of interest and importance to anyone working in public relations. I still recommend the book, more than ever before.

I’ve watched Jones in action with regional and national higher education advancement audiences and with a roomful of law enforcement officers. Jones is a dynamic presenter. He speaks and writes like a reporter, specifically a broadcast-news reporter, with a hard-hitting and eye opening style. He knows the news media inside out. What he’s learned from 20 years of working with clients packs the pages of this book with exceptionally useful ideas and anecdotes for public information professionals, as well as for anyone wanting to know about the news media.

  • Joan Stewart, writer, consultant, publisher, The Publicity Hound:

If I had to pick only one book of the hundreds written on how to deal with the media, this would be the one I'd recommend. As a former newspaper editor who worked in the business 22 years, I thought I knew it all, and more. I didn't, particularly when it came to TV. I couldn't put the book down.

Clarence Jones, a former award-winning investigative reporter in both newspapers and TV, knows his stuff, including all the tricks reporters use to loosen your lips. The book has easy-to-read chapters broken down into numerous sub-heads--making it easy to find exactly what you're looking for in a hurry.

I read an earlier edition from cover to cover and referred to it so often in my consulting practice that the book literally fell apart from use. When I scanned this 8th edition, I got lost in it again, long past my bedtime. Reading it will make you much smarter, much savvier and much better prepared to meet the media when bad news strikes. Even if all the stories about you are good (yeah, right), please don't do another interview unless you read this book first.

-Major Barry Johnson, NATO public affairs officer:

I must admit, as a Public Information professional I found myself marking and underlining passage after passage. I was doing as many as 20 interviews per day ranging from live stand-ups with CNN and BBC, to radio call-ins and newspaper interviews representing media world-wide.

This book reinforced everything I learned leading up to and during that experience, stating clearly what's important and why, as well as many tips and techniques that seem rather minor but are really quite important when push comes to shove and you find yourself face-to-face with a reporter.

I will use many points from this book to further refine my own training program for senior leaders within NATO and to prepare them for interviews. A great resource that has found a prominent place among my professional books.

-Tim Birr, public information officer for government, law enforcement and emergency services, Portland, Oregon: This continues to be the best book ever written on media relations.

Clarence Jones, an award-winning investigative reporter in both print and television, has again updated and enhanced what for many of us has become the definitive text on the subject. In clear, conversational, and easy-to-read prose, Jones explains the inner workings of the news business and offers sage, common sense advice on how to build positive relations with the news media, get your organization's activities covered, and manage the inevitable "bad news" situation that can befall any institution.

The world of media relations is constantly changing and, as befits the "Bible" of this field, Jones has again updated his book with analysis of current trends, court decisions, and case studies. As mass communications has entered the Age of the Internet, so too does this book offer "up to the minute" guidance on communicating in the 21st Century.

As a PR practitioner with 22 years experience in local government, law enforcement and emergency services, I haven't found a text that comes close to providing the practical, up to date advice found here. If I were reduced to having only one media relations text on my bookshelf, this would be it. Best of all, in a time when America has became cynical and jaded about "spin doctoring," Clarence Jones makes clear, well-supported arguments for practicing the craft of PR in an honest and ethical manner.

-Ronnie Arnold, Assistant School Superintendent, Pensacola, Florida:

My only regret is that I only recently became aware of this publication. It is easily the most comprehensive, yet practical guide to dealing with the media that I have run across on the market. Jones' work is very readable and well organized so that you can quickly find information relevant to your particular need.

Quite simply, I believe that this book is a "must read" for anyone who interacts with the media on a regular basis. Having recently acquired an MA in communication studies, I have read my share of books on similar topics; "Winning with the News Media" simply has no peer.

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