I was speaking to one of my salesmen recently and he told me that the phone was ringing off the hook and that a lot of the responses were coming from your publicity efforts. Keep up the good work
Torrance, CA (PRWEB) March 2, 2005
Â¾Power PR, Inc., an industrial marketing public relations firm, today announces the immediate availability of a new report entitled, "The Five Major Marketing Mistakes Manufacturers Make and What to Do About It." For any manufacturer doing $5-$100 million annual Âgross,Â hoping to expand at an annual rate of 25%, this fast-reading report succinctly reveals methods to avoid common pitfalls while amping up the effectiveness of a companyÂs marketing publicity.
In thirteen short pages, this report compiles a wealth of information, making it a valuable resource for marketing personnel who seek marketing publicity. It sets the stage by advising marketing executives to first search the Internet to determine who the competition is on a worldwide basisÂbeyond just traditional, local competitors.
The report then goes on to itemize five major marketing publicity relations mistakes, starting with ÂNumber One: Spending Too Much Money on Traditional Advertising and Not Enough on Public Relations.Â
ÂUnless your company is the undisputed leader in your market category, then you must do PR first,Â says the report's author John W. Elliott, founder of Power PR ÂPR is Âthird partyÂ endorsement, and it is this kind of endorsement that generates credibility.Â
With the voice of experienceÂPower PR has placed more than 15,000 published articles since 1994ÂElliott goes on to explain how marketing publicity can shorten the sales cycle because published stories educate prospective customers about a companyÂs technology while adding tremendous third-party credibility. This means the leads from publicity will be of high quality, improving the efficiency of sales staff so that they can spend more time talking with qualified prospects about bids, quotes and proposals, instead of making cold calls.
"I was speaking to one of my salesmen recently and he told me that the phone was ringing off the hook and that a lot of the responses were coming from your publicity efforts. Keep up the good work," comments Doug Commette of Gusmer Corporation, a Power PR client that supplies polyurethane spray, pour and injection equipment.
"Seeing your product over and over in multiple places gets people talkingÂthat's what publicity does,Â adds Eric Rosenthal, principal of Magnet Paints, a provider of premium industrial maintenance coatings. ÂI get calls from people saying, 'I see you everywhere, so I finally decided to call you.Â"
By taking advantage of the marketing public relations principals outlined in this special report, many industrial clients have already profited handsomely. One Power PR client went from a $15 million annual ÂgrossÂ to over $100 million annually over a seven-year span. Immediate acquisition of this industrial marketing report can speed the expansion of many other firms and help ensure that they do not stumble on the same pitfalls that cause competitors to lose market share.
The Special Report about avoiding marketing publicity mistakes is available at no charge call Power PR, Inc. at (310) 787-1940 and ask for a hard copy to be sent by mail.
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