Franchiseek Gets Ready for Global Franchising With New Handbook Launch

Dr. Martin Mendelsohn grants Franchiseek Limited permission to publish his popular book "How to Evaluate a Franchise" in a specially prepared edition for the international market.

(PRWEB) March 4, 2005 -- International franchising website, www.franchiseek.com is extending its foothold on global franchising with the launch of its new range of handbooks aimed at the thriving international franchise opportunities market.

The first in the series is a special edition of "How to Evaluate a Franchise" by Dr Martin Mendelsohn, who is a widely regarded as one of the world leading authorities on franchising and is a respected franchise lawyer with over 40 years experience of international franchising. He has already authored over 15 titles on the business aspect of franchising and franchise law, many running into to multiple updated editions and translated into 11 languages.

In this book, Dr. Mendelsohn explains what franchising is about and gives guidance to franchisees in assessing both their suitability to become a franchisee and the franchisor's business proposition

Managing Director of Franchiseek Ltd, Trevor Hart said "We are delighted and honoured to have the opportunity to be able to publish Dr Mendelsohn's popular book as the first in the series of our handbooks."

Dr Martin Mendelsohn is the Chair of the European franchise group at Eversheds, which is amongst one of the leading legal firms, he is the legal consultant to the British Franchise Association and has advised governments about franchising, under the aegis of the OECD, ILO, UNDP and the UK Know How Fund.

International distributors wanted - for further details, please call +44 (0)1590 689755

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