Diaper Dress™ Product Line Makes Diapering Beautiful

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March 7, 2005, Marlborough, MA Â?With the introduction of the Diaper DressÂ? product line, Ivory Tower Designs is proving that changing diapers need no longer be a dirty business.

The Diaper Dress product line offers decorative fabric coverings for America’s #1-selling baby shower gift - the Playtex™ Diaper Genie®.

Life as a mother of triplets, and an estimated 20,000 diaper changes, inspired Janet Gorman Kieran, President of Ivory Tower Designs, to create the Diaper Dress product line. While the lead-selling Diaper Genie diaper disposal unit is widely used by new parents across the United States, options for decorating this “must have” diaper unit and incorporating it with the color schemes and themes of infant nurseries have been limited, low quality, or high maintenance until now.

“We were fortunate to have had an enormous amount of design input from parents of infants and toddlers, so it really comes as no surprise that the initial response to the Diaper Dress product line has been fantastic” says Ms. Kieran.

The Diaper Dress is currently available in 11 fabrics, including designs for use in baby nurseries as well as bathrooms, family rooms, and other household areas where the diaper disposal unit is likely to be in view. While the Diaper Dress lends beauty to the “must have” diaper units, ease of use is paramount. All Diaper Dress designs are machine-washable and require no special care.

Diaper Dress decorative coverings are available through http://www.diaperdress.com. Agreements are under development for resale at children’s boutiques, specialty shops, and distributors of infant accessories across the country.

Diaper Dress is a trademark of Ivory Tower Designs, Marlborough, Massachusetts. Playtex™ and Diaper Genie® are registered marks of Playtex Products, Inc. Ivory Tower Designs is in no way affiliated with, representing, or acting on behalf of Playtex Products, Inc.

For more information:

Janet Kieran, President

Ivory Tower Designs

197M Boston Post Road West #162

Marlborough, MA 01752

http://www.diaperdress.com
866-DIAPER9

866-342-7379

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Janet Kieran