Archie Comics Coming to Mobile Phones Worldwide Through Exclusive Deal with Nazara

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Archie Comics has awarded the worldwide wireless/mobile rights for content based on its characters, Betty, Veronica, Jughead, Reggie and, of course, Archie exclusively to Nazara Technologies

Comics Entertainment, LLC has awarded the worldwide wireless/mobile telephone platform rights for content based on Archie Comics characters, Betty, Veronica, Jughead, Reggie and, of course, Archie to Nazara Technologies Private Limited. The announcement was made by Steve Herman, Vice President of Merchandising for Archie Comics Entertainment, LLC.

Content included in the Archie Comics entertainment - Nazara agreement encompasses mobile phone games, wallpapers, screensavers, comic panels or strips and MMS greeting cards. As a result of the agreement, Nazara secures an exclusive license to develop content based on the Archie Comics characters for global wireless and mobile phone market distribution. The deal

provides Nazara Technologies with access to over 60 years of comics from the archives of Archie

Comic Publications, Inc.

Said Nitish Mittersain, chief executive officer at Nazara Technologies: "We are thrilled to forge this significant alliance with Archie Comics Entertainment for the world-renowned Archie Comics characters. The Archie license will allow us to develop fun games based on all the popular Archie Comics characters, deliver wallpapers and screensavers based on them, as well as deliver the actual comic strips to the phone. We look forward to introducing the popular Archie Comics Characters to the growing wireless and mobile phone markets worldwide. We expect strong demand from mobile operators, considering the vast Archie brand recognition.”

“Nazara has built strong global industry recognition as a top developer and publisher of mobile entertainment products for the world market. A key component of every Archie Comic is the interaction and communication between friends. Thus the wireless and mobile phone markets play a vital role in further solidifying the long-term future of the Archie Brand. We are pleased to begin our association with Nazara and look forward to a long and successful relationship,” said Herman.


Nazara is India’s fastest growing mobile game developer / publisher and works with all mobile operators in India as well as several mobile operators worldwide. The company develops mobile entertainment products including games based on well known brands and distributes these products to millions of mobile phone users. Nazara is founded by 24 year old Nitish Mittersain who has been actively involved with the I.T. industry for the last several years. He has been the recipient of several awards including the Young Achievers Award by the Indo-American society and has also held the post of Co-Chairman of the National I.T. committee at the Indian Merchants Chamber in recent years.


Archie Comics Entertainment, LLC was established in 2003 as the entertainment and licensing affiliate of Archie Comic Publications, Inc., home of the world renowned character properties Archie, Betty, Veronica, Jughead and their Riverdale friends, Sabrina the Teenage Witch, Josie and the Pussycats and Katy Keene, as well as super hero properties Mighty Crusaders including The Web. With offices in metro New York, Archie Comics Entertainment is involved in the development, production and worldwide distribution of original projects for television, film and home video, music, live events and the Internet as well as represents the licensing and merchandising of its enduring brands across all global markets. Archie Comics Entertainment is on the Internet at


Archie Comic Publications, Inc. has been publishing America’s leading line of teenage humor comic books for more than 60 years. The Archie titles appear at check-outs in most supermarkets and mass merchandisers as well as in bookstores, drug chains, convenience stores and comic shops. Visit Archie online at:

For further information, please contact:

Ms. Suvarna

Nazara Technologies

601 Dalamal House

Nariman Point

Mumbai 400 021

Tel: 022-22810303

Fax: 022-22810606




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Nitish Mittersain