Mission and Vision Statements Urged for Fitness Professionals

International Sports Sciences Association Executive Director interviews author of "Mission and Vision Stataements: Your Path to a Successful Business Future" on business tools for its 65,000 members.

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Ojai, CA (PRWEB) March 4, 2005

The International Sports Sciences Association Executive Director interviewed the author of "Mission and Vision Statements: Your Path to a Succesful Business Future" on business tools for its 65,000 members. The importance of business training for fitness professionals, gym owners and personal trainers cannot be emphasized enough. Recognizing this, Executive Director of the International Sports Sciences Association, Dr. Sal Arria recently interviewed Don Midgett, Managing Partner of the GenesisGroup and the author of "Mission and Vision Statements: Your Path To A Successful Business Future."

"Don, ISSA is looking to offer business tools and skills like mission and vision statement and leadership training to our members as an opportunity to build their own businesses" says Dr. Arria.

"Personal trainers and fitness professionals have the same problem as medical doctors -- very little business training" said Midgett. Using mission and vision statements as a basis for business building and strategic planning has been proven both practical and successful. A Stanford University study showed businesses that took mission and vision approaches to their businesses and plans outperformed those that did not by 6-to-1, based on revenues.

A clear and compelling mission and vision makes it easy for a business to develop a specific plan for future actions and accelerate its success. Midgett says this is accomplished by solving problems and making decisions based on long term goals, something most businesses neglect to do, especially in a time of crisis. The author emphasizes the importance to leaders of being a vision driven enterprise rather than a problem driven one.

About Mission and Vision Statements:

Mission and Vision Statements: Your Path To A Successful Business Future, a workshop and seminar in one e-book, available for $49.97 in pdf format at http://www.missionvisionstatement.com

About the GenesisGroup:

For twenty years the GenesisGroup has provided guidance and training to businesses and leaders representing all types of industries. For more information, visit http://www.missionvisionstatement.com.

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