Body Central Launches New Catalog

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Body Central, a subsidiary of Body Shop of America, Inc., introduces its chic new catalog. Body Central's new spring catalog offers the latest womenÂ?s fashion trends and basic favorites at value prices.

Body Central is pleased to announce the debut of their new catalog that launched in early February 2005. Their specialty catalog features an array of women’s clothing ranging from sweet to sexy, casual to elegant, all designed to fit her shape and show off her feminine side. “Body Central is proud to enter the catalogue arena." said Beth Angelo, Vice-President and General Merchandising Manager of Body Shop of America, Inc. "This new venture allows us to reach states (and countries) where we do not have physical stores. Also, our catalog will surprise you; many shoppers who are familiar with our stores assume we only target teenagers or club goers. In fact, we offer the latest fashion looks, fun casuals, accessories and shoes to teens, college students, young professionals. Also, our new customers will love our prices."

Body Central’s merchandise sells itself. “We don’t take out full-page ads or over-advertise. The women who buy our merchandise appreciate the brands we offer at prices they can afford,” said Angelo. Some of the merchandise mix includes their own trademark Lipstick™ brand, L.E.I.®, Dollhouse® and Tyte®, just to name a few.

Body Central is headquartered in Jacksonville, Florida. Body Central is under the umbrella of Body Shop of America, Inc., which operates stores under the names of Body Central, Body Shop, and Kat Man Du. Jerrold and Ronnie Rosenbaum founded Body Shop of America opening their first store in 1973. Still privately owned, they currently operate over 160 stores in 19 states across the United States with an aggressive annual expansion plan. Almost nationwide, their stores are located in many major malls.

Customers may visit the company website to locate a store nearest them. Join the catalog mailing list or shop online by logging onto http://www.BodyC.com.

For more information visit http://www.BodyC.com

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Jenn Kirkwood & Sharon Igharas
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