AlphaZeta Re-Designs and Develops Three New Online Magazines for Vance Publishing

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AlphaZeta Inc. built new websites for three B2B publications for publishing giant Vance Publications -- Furniture Style, Accessory Merchandising and Residential Lighting.

AlphaZeta Inc. announced today the re-launch of three online magazines for Vance Publishing – Furniture Style (, Accessory Merchandising ( and Residential Lighting ( AlphaZeta handled the design, development and hosting for the revamped sites. The three websites serve as online counterparts to their respective industry-leading trade publications.

“Furniture Style is known among furniture retailers as a leading resource for furniture fashion, trend analysis and product news. But our Web site didn't convey our editorial niche. We needed an aesthetic and functional overhaul to become online who we are in print,” said Editor Julie M. Smith.

“Not only does the new site look great, it supports more features that appeal to the viewer, such as interactive polls and streaming video presentations.”

The newly designed websites feature quality editorial content, interactive webcasts, an online photo gallery, surveys, and more. The publications will also be offering subscribers regular email updates with relevant news, event updates and special web-only content.

“We believe new features like the dynamic Product Gallery will appeal to new and existing supporters of the magazine, and eventually become a consistent revenue source,” said Mike Reckling, Group Publisher, Vance Publishing Décor Division.

AlphaZeta frequently works with publishing clients in developing their online media needs, including the Chicago Tribune, Reuters, Cox Newspapers and Classified Ventures. The company specializes in design, development, strategy and hosting for marketing, publishing, real estate and manufacturing firms.

With over 25 B2B publications spanning everything from Modern Salon to Produce Merchandising, Vance Publishing is one of the nation’s premier publishers.

“We’re glad to be working with Vance on this project – they’re a forward-thinking publishing entity that has a real sense of where the future of online media needs to be,” said AlphaZeta CEO Michael Davies.

“We were able to translate and integrate the clear design sensibility of these Vance publications with a smart, progressive online publishing strategy – creating a trio of sites that we think are on par with any major online media outlet.”

About AlphaZeta

Located in Chicago, AlphaZeta, Inc. specializes in creative technology and custom software development, content management, web hosting and complex data-intensive business solutions. The company has developed and implemented Web-based applications for numerous Fortune 500 companies and non-profit organizations, including Griffith Laboratories Worldwide, Sudler, the Chicago Tribune, Robinson & Maites, United Airlines, RHC Spacemaster and more. Visit them online at


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