Victoria's Secret Body by Victoria IPEX Seamless Bra Not So 'Advanced'

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Victoria's Secret promotes the 'World's Most Advanced Bra' with Laser Technology

Victoria's Secret is heavily promoting its Body by Victoria IPEX Seamless Bra as the 'World's Most Advanced Bra'. A bold statement by a company known for its aggressive marketing and hype.

While Victoria's Secret may believe their new IPEX Seamless Bra is something of which to be proud, manufacturers of fine lingerie and upscale retailers such as Pampered Passions Fine Lingerie, http://www.pamperedpassions.com, have been offering seamless, molded and featherlite bras for years.

Pampered Passions, for example, has been offering its customers comparable products to the Victoria's Secret IPEX Seamless bra for years. Seamless, molded microfiber bras are nothing new. They have been a favorite item of women for years because of their superior comfort. The 'Tisha' Seamless T-Shirt Bra from LeMystere, for example, has been a favorite at Pamepred Passions because of its comfort and fit, which is precisely why the Tisha Seamless T-Shirt Bra is on Oprah's Favorite list.

Other bras comparable to the hyped-up Body by Victoria IPEX Seamless Bra are the 'Sencia' T-shirt Bra from Chantell, the 'So Smooth' seamless bra from Felina as well as the 'Body Suede' seamless bra from Wacoal. All of these bras offer light weight molded foam or padding and the superior comfort offered by Micro Modal fiber, or microfiber.

Don't be fooled by another bold Victoria's Secret lingerie campaign. Shop around and compare features and prices as well as, ultimately, the comfort of each bra. The Victoria's Secret Body by Victoria IPEX Seamless Bra may use 'laser technology', but, afterall, it's not a piece of machinery. It's a bra.

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