The "You Lose Kids Win" Benefit: Weighing In On Childhood Obesity

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This unique benefit takes a new twist. It makes takes your weight loss as a down payment against the enormous costs of childhood obesity. All proceeds go to the national Action For Healthy Kids Organization.

Over 15% of American children are clinically obese, making them twice as likely to become obese adults. This leads to the staggering prediction that this is the first generation of Americans that will not outlive their parents.

Dr. Will Clower wants to change that. Working with the Action For Healthy Kids organization, Dr. Clower has organized a “You Lose, Kids Win” benefit. Structured similar to the March of Dimes campaigns, adult participants will pledge a small amount of money for each unit they perform. In this case, they will pledge a dollar or so for each pound lost over the course of 3 months.

From March to Memorial Day, participants will be able to log in, record their weight, and track their progress over time. At the end of the campaign, and just in time for the Memorial Day barbeque, the total contribution will be tallied – in pounds lost by adults, and money raised for kids. When they lose, kids win.

Registrants can sign up Dr. Clower’s website: http://www.fatfallacy.com. “We are committed to running this campaign every year until childhood obesity is below 5% of the population,” states Clower. “We’re going to beat this problem for our kids.”

Action for Healthy Kids (AFHK) is a nationwide initiative dedicated to improving the health and educational performance of children through better nutrition and physical activity in schools. AFHK is composed of 51 State Teams and a national coordinating and resource group. Guidance and direction is provided by more than 40 national organizations and government agencies representing education, health, physical activity and nutrition.

Note these alarming statistics from the World Health Organization:

·    More than 22 million children under five years old are obese or overweight.

·    Soaring childhood obesity rates will increase diabetes rates affecting economic development across the globe.

·    An estimated 10% of school-aged children overweight or obese the situation is getting worse.

·    Each one of these children is at a much higher risk of developing type 2 diabetes.

·    This used to be known as adult onset diabetes as it would be diagnosed late in life, but because of poor diet and little physical activity the disease is now being seen more often in teenagers.

·    There are also other risks associated with being overweight - heart disease, stroke, cancer and there's some data to suggest that conditions like Alzheimer's might also be linked.

For additional information on this program, contact Dr. Clower directly by email: willclower@fatfallacy.com.

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