Vertrue Incorporated to Give Away One Million Dollars In Pharmacy Discount Memberships

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Vertrue Program to Help Uninsured and Underinsured Americans

Vertrue Incorporated (VTRU), a leading consumer services marketing company, today announced it is, in partnership with charitable organizations, giving away one million dollars worth of discount prescription memberships nationwide in an effort to help uninsured and underinsured Americans.

Via the Vertrue program, charitable organization beneficiaries will receive the free memberships on a first come, first serve basis. For more information, please visit

Approximately 45 million Americans had no health insurance in 20031, rising 1.4 million from 20022.

Uninsured and underinsured Americans need help coping with the ever increasing costs of healthcare. Vertrue’s giveaway program aims to help needy families by providing them with significant discounts on prescription drugs, vision care and other health services.

The program memberships are not restricted by family income or type of medication. Prescription drugs are eligible for up to 60 percent off generic drug purchases and up to 20 percent off on brand-name prescription drug purchases through a network of more than 48,000 participating pharmacies. The membership also offers up to 50 percent off on eye exams, prescription lenses, frames and contacts at more than 8,000 participating vision centers, and also provides savings on vitamins and nutrition programs.

The membership card, which normally retails for $29.95, covers individuals or families with children under 23 years of age who reside in the household.

About Vertrue

Headquartered in Stamford, Conn., Vertrue Incorporated is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, personal property, security and personals. With broad online and offline distribution capabilities, Vertrue offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value.

Carmen deNavas-Walt, Bernadette Proctor, Robert J. Mills, “Income, Poverty, and Health Insurance Coverage in the United States: 2003,”1; August 2004 U.S. Census Bureau2.


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