Web Audio Advocate Provides Do's and Don'ts for Ear-fluential Online Messages

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In the struggle to get one's message across on an increasingly crowded Internet, MyProAudio.com President Doug Comstock recommends a communication channel neglected by most web site owners: audio.

In the struggle to get one’s message across on an increasingly crowded Internet, http://www.MyProAudio.com President Doug Comstock recommends a communication channel neglected by most web site owners: audio. As long as you stay away from a few online audio "don'ts," the human voice makes a powerful connection with online visitors and thereby increases sales.

"We are more receptive to an offer made with audio than one in text alone," notes Comstock, citing research concluding that people remember only 10% of what they read, 20% of what they hear and as much as 50% of what they read and hear. "Audio increases sales because when we hear a voice, we feel the presence of a real person. A voice can convey warmth, sincerity, enthusiasm and many other appealing qualities, helping to build a personal relationship."

However, a good thing can be too much if an audio message lasts longer than 59 seconds, and it becomes a hindrance rather than a help when a web site visitor must first download a plug-in audio program or wait more than a second for the audio content to begin playing after being clicked on.

Some audio "do's" from MyProAudio.com’s Comstock:

•    Add a voice message to your order page. "This alone can cut order-form abandonments in half, doubling sales. When a sincere voice explains the guarantee and tells the shopper why they’re making a wise choice to order, buyers feel reassured," he explains.

•    Use voice testimonials. Honest, unrehearsed voice testimonials furnish instant credibility.

•    Add a voice message to opt-in forms. A simple audio message giving instructions and mentioning benefits of subscribing can double opt-in rates.

•    Sprinkle voice messages throughout an online sales letter. This keeps visitors on the site longer, and the longer they stay, the more likely they are to buy.

MyAudioPro.com provides Ear-mail Audio Postcards, Audio Testimonials, Instant Audio Players and Web Audio Buttons all for one low annual fee. Its products begin playing instantly when clicked on and couldn’t be easier for a novice site builder to integrate into a page design. "All you need to be able to do is copy and paste one line of html code," says Comstock.

MyProAudio.com will create a free trial audio message for clients so that they can get feedback and watch their sales results for 30 days without any cost or obligation. For more information or to create free demo messages, visit http://www.myproaudio.com.

Media Contact:

Doug Comstock, President


169 Newgate Road

East Granby, CT 06026


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