Bay Area Barefoot Baristas Invade Seattle - Hope to Take Home the Coffee Crown

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Barefoot Coffee Roasters Barista team competing at the 2005 United States Barista Competition on March 10-13 in Seattle, WA looking to take the top prize

The Barista Competition team from Barefoot Coffee Roasters and one of their wholesale café customers’ Baristas will be competing for the title of the United States Barista Champion at the upcoming United States Barista Competition (USBC) in Seattle, WA. A total of three (3) of the Baristas competing are on the Barefoot Barista Competition Team. The USBC is a competition that pits the nations top 50 Baristas from the best espresso bars across America in an intense espresso making competition. The winner of the Barista Championship will go on to represent the United States in the World Barista Championships in April in Seattle. Not to mention some pretty swank prizes and bragging rights as the best Barista in America.

Baristas (individuals who excel in the art of espresso preparation) from Barefoot Coffee Roasters, an artisan roaster of organic and Fair Trade coffees, have competed in several Barista competitions before and have done very well. Most recently Eugenia Chien got 7th place and Monica Hill placed 13th at the Western Regional Barista Competition in February. In a previous competition Monica Hill won first place at the Bay Area Battle of the Baristas and Eugenia Chien placed third in the same competition.

The Barista Competition team is comprised of these coffee rock stars:

• Eugenia Chien, Barefoot Coffee Roasters, Santa Clara, CA

• Monica Hill, Barefoot Coffee Roasters, Santa Clara, CA

• Eton Tsuno, Etoniq Espresso, South San Francisco, CA

Etoniq Espresso is a wholesale customer of Barefoot Coffee Roasters. This is his second competition after the Western Regional Barista Competition. Monica, Eugenia and Eton will all be competing in the first round on Thursday March 10th. The semi finals are Saturday the 12th where they hope to represent the Bay Area.

“I’m seriously buzzed about competing in the USBC,” said Monica Hill, Barefoot’s lead Wholesale Barista Trainer and a USBC competitor. “It makes me feel like I’m part of the coffee revolution, having a small hand in changing America’s view of coffee and espresso.”

About the USBC

The United States Barista Championship (USBC) is an event designed to encourage and recognize professional achievement in the art of espresso beverage preparation and service. Competitors will prepare and service 12 coffee beverages - one espresso, one cappuccino, and one specialty drink of their own creation, for four judges in a space of 15 minutes. The winner of the USBC goes on to represent the United States at the World Barista Championship.

The 2005 USBC - Hosted By KRUPS

This year, the 2005 United States Barista Championship (USBC), hosted by KRUPS, will be held from Thursday, March 10 - Sunday, March 13, so that we may host the 6th Annual World Barista Championship during our annual conference. The USBC will take place in Seattle, Washington at the former Seattle Temporary Library at the corner of 8th Ave and Pike Street across the street from the Washington State Convention and Trade Center. The 2005 USBC will be open to the public and free of charge. More information on the USBC can be found on the SCAA website at

“Coffee is a culinary art. These Barista competitions are an exciting part of the major espresso renaissance that is occurring in America today.” Emphasized Andy Newbom, Chief Espresso officer of Barefoot Coffee Roasters. “These competitions are all about showcasing the immense skill, talent and knowledge it takes to create a perfect espresso. In the next five years great Baristas will be a professional class alongside pastry chefs and sommeliers.”

The SCAA is the trade association for the specialty coffee industry, one of the fastest growing food industries in the world. The organization sets industry standards for growing, roasting, and brewing and promotes sensitivity to the environment and a consciousness of social issues. Their more than 2,500 company members worldwide include coffee retailers, roasters, producers, exporters and importers, and manufacturers of coffee equipment and related products.

Barefoot Coffee Roasters is a full-service coffee and espresso bar and artisan organic wholesale coffee roaster located at 5237 Stevens Creek Blvd. in Santa Clara (at the corner of Lawrence Expressway near Bed, Bath and Beyond). Barefoot was voted the Best Coffee House in Silicon Valley by Metro magazine for 2004. Barefoot is famous for their traditional cappuccinos as seen on NBC news. All coffees are roasted fresh in the café by skilled artisan roasters using old-world, small batch roasting techniques to coax the best flavor out of every coffee. Barefoot Coffee Roasters actively practices and promotes sustainability in both products and practices. Over 85% of Barefoot Coffee Roasters coffees are organic, shade grown and fair traded, resulting in not only better coffee but better living and working conditions for the farmers and their children for successive generations. Barefoot Coffee Roasters was recently certified as a licensed Fair Trade coffee roaster by Transfair USA. The café features computers for Internet access, as well as Wi-Fi Internet access, and serves high-quality coffees, teas, pastries, desserts and chocolates. Barefoot Coffees are served and enjoyed in many fine cafés and restaurants throughout the nation. Barefoot Coffee Roasters is proud to be a participating member of the Specialty Coffee Association of America, the Roasters Guild and a founding member of the Barista Guild of America.

For more information, please call (408) 248-4500, visit or simply drop by.

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Editor’s Note: Photos and electronic images are available upon request. Reporters and press photographers are welcome to attend the event.

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Andy Newbom