Releases the Advantage 2.0 E-mail Marketing System

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The Advantage 2.0 e-mail marketing & data management system is easier to use, with new, advanced features and functions., which has been developing e-mail marketing and database management systems since 1995, has announced the release of Advantage 2.0.

The new software helps companies deliver and manage e-mail newsletters, announcements or campaigns with easy to use personalization, advanced targeting and other features.

New and upgraded features of Advantage 2.0 include:

  • On the fly personalization
  • Free Image Hosting
  • New Sign-up Form Link Generator for easy seamless data capture setup
  • Opt-in IP and date stamp registration
  • Advanced Target Filter system, which provides complete list segmentation
  • New more flexible templates for a wider range of layout options
  • Advanced Database Integration

The extensive personalization tools provide personalization for First Name, Last Name, Street Address, City, State, Zip Code, E-mail and more.

The tools and functions of the Advantage 2.0 were created for’s Fortune 500 clients who need versatility at an affordable cost. Clients include companies from the entertainment, government, retail, finance and manufacturing industries.

The Advantage is a simple solution that allows clients to take back control of e-mail marketing and data management. The Advantage solution works on the client’s time schedule and gives flexibility to create, test and deploy a company’s own targeted e-mail campaigns 24/7. provides 99.9 percent delivery of valid opt-in email addresses. Users can send up to 1,000 e-mails a month for under $15 or 250,000 e-mails a month for only $325. The company also offers a free 30-day trial and free technical support.

The mission of is to remain the leader in direct, enterprise level marketing and management while keeping customers No. 1. Understanding how clients’ businesses have changed has allowed the concept to grow with them. Keeping up with these changes, created the Advantage system that includes List Builder™, eShop™, and Accu Trak™. List Builder along with Accu Trak empowers clients to maintain and understand their customer database better. eShop offers the flexibility to develop professional e-mail campaigns and newsletters for both novice and expert.

The team helps users utilize one of several highly configurable templates or design one to specifications. If a database needs extensive hygiene or integrated data synchronization, the team is there as well.

More information is available at or by calling 800-479-6233.


Robert Hicks, President



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