Westminster Kennel Club Selects Misha Lenn and Sands Creative Group Yet Again

For the second year in a row, the Westminster Kennel Club has selected the talents of Misha Lenn and Sands Creative Group to create the image and produce the official guidebook, commemorative posters and a set of notecards for The 129th Westminster Kennel Club Dog Show.

(PRWEB) March 9, 2005 -- The Westminster Kennel Club is Americas oldest organization dedicated to the sport of purebred dogs. Its annual show, a two-day event held at Madison Square Garden in New York City is the top event in the sport. More than 2,500 dogs battle it out for the most-coveted award in the dog show world - Best In Show.

Misha Lenn is an internationally acclaimed, award-winning artist who has developed a very distinctive style of watercolor painting. David Frei, Executive Director of the Westminster Kennel Club thought that Lenns unique style could capture the image and emotion of the dog show.

Lenn has collaborated with Sands Creative Group, a Boston-based design and marketing communications company, to develop print solutions. We work really well on events like these", said Lenn. I worked with Sands on projects like the Tanglewood Jazz Festival and the Boston Pops and the results were outstanding." This is the second year that the team has designed and printed a 128-page official guidebook and commemorative poster based on Lenns commissioned watercolor. Following last years success a set of six notecards has been added to the offering.

Throughout our history, we have been intentionally protective about our brand and our image," said David Frei. Our partnership with Misha Lenn and Sands Creative Group has helped us to expand our reach and our visibility in a way that is consistent with that approach."

To be associated with such an event is an honor," said Rick Sands, president of Sands Creative Group. We are thrilled to be working with Westminster in creating communications to which the audience responds." And what a response it was! Last years poster was sold out. This years proceeds from the sale of the poster go to Angels on a Leash, Westminsters therapy dog program at Morgan Stanley Childrens Hospital of New York-Presbyterian.

The 129th Westminster Kennel Club Dog show takes place on February 14 -- 15 this year. The show is sure to attract thousands of spectators at Madison Square Garden and millions more on its live telecast on the USA Network.

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