On The Radio.net Poised to Reinvent Radio Advertising

With an extensive database including call letters, genre/format, and contact information for more than 13,000 radio stations throughout the United States, On The Radio.net puts a unique spin on radio advertising by offering radio listeners and advertisers the ability to locate radio advertising information that was unavailable prior to its launch. Created in 2004 to help radio listeners find phone numbers and websites for commercials broadcast on the radio, On The Radio.net has evolved to allow users access to its recently expanded database of radio station information.

West Orange, NJ (PRWEB) March 9, 2005 -- With an extensive database including call letters, genre/format, and contact information for more than 13,000 radio stations throughout the United States, On The Radio.net puts a unique spin on radio advertising by offering radio listeners and advertisers the ability to locate radio advertising information that was unavailable prior to its launch. Created in 2004 to help radio listeners find phone numbers and websites for commercials broadcast on the radio, On The Radio.net has evolved to allow users access to its recently expanded database of radio station information.

"On The Radio.net could arguably be the biggest and most exciting phenomenon to dawn on radio advertising since the advent of radio itself," says creator and CEO, Don Vincent Preziosi. "The benefits of On The Radio.net are numerous, and just about anyone can use this powerful new tool."

A common scenario is a listener who hears an interesting radio commercial and recalls only the date the commercial aired but not the name or phone number for the advertiser. A commercial search at On The Radio.net using the selected criteria, for example, the date and time the commercial aired, or the state in which it was broadcast, will generate a list of advertisers who are registered with On The Radio.net and the commercial aired with criteria matching the user's search terms. The same applies to any advertiser, or listener, seeking information about a radio station that caters to a particular audience: a list of stations registered with On The Radio.net within a 65-mile radius will be displayed that matches the specified criteria. Advertiser and radio station registration with On The Radio.net is free.

Radio stations registered with On The Radio.net receive free advertising. All searches for commercials and advertisers conducted through the service are accompanied by art bins, which contain an image and/or logo of four radio stations within the metropolitan area the user selected. These images are direct links to each radio station's website, which essentially means free advertising for registered radio stations.

"It's a win-win situation for advertisers, radio stations, and listeners," says Preziosi. "And name recognition is what makes it so successful: Where did you hear it? On the Radio. Where are you looking for it? On the Internet. On The Radio.net"

In the coming months, On The Radio.Net will launch a song title and artist search allowing users access to playlists for radio stations registered with the service.

Contact Name: Don Vincent Preziosi
Contact Phone: 201-207-7978
Web Address: http://www.ontheradio.net

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