Copywriting Blog, Bozeman-Style

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Copywriting maven Mary Engel launches blog to accompany her advertising, PR and marketing communications business.

Most writers will tell you that daily writing as an exercise is a necessity to build the word-generating muscle. For Mary Engel, founder of Faith River Communications in Bozeman, Montana, daily writing builds the muscle, the business, the contacts and more, because she does it via weblog.

Every day, Engel has a chance to speak directly to business owners and other writers via her just-launched weblog, Strong Copywriting Builds Brands (http://www.strongcopywriting.com). Though many entries offer specific how-to information about copywriting, marketing communications or branding, every individual entry, regardless of topic, is meant to provoke emotion, creativity, thought and response. Each entry exists to encourage writers in every writing realm, from corporate communications to fiction.

"My main focus is on marketing and advertising communications, because that's what I do for a living," said Engel. "But every form of writing still has to do with that intensely personal interplay of ideas, images, input and excitement that each individual alone can express."

Going forward with the copywriting blog, Engel says she'll continue to add content that's useful to professional writers in any discipline, and will share the personal insights that have helped her build a successful, nationally recognized copywriting firm from the ground up in a remote location.

"Once an interviewer made the comment that I built this business with my own two hands," laughs Engel. "And that is quite literally true, if you keep in mind that it was my own two hands on a computer keyboard. I write so much, I wear out the keys! I built all I have from there."

The blog is not only a terrific resource for writers, but also a way to keep Engel herself sharp and informed, she says. Comments and questions are always welcome, and contributors include Engel's professional copywriting contacts. Her four teenage daughters also weigh in from time to time with invaluable demographic perspectives and tongue-in-cheek commentary on their enigmatic mom.

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Mary Engel