Research and Markets : Viable Business Models Point to Big Opportunities for Public WLAN

Research and Markets (researchandmarkets.com/reports/c13669) has announced the addition of "Viable Business Models Point to Big Opportunities for Public WLAN" to their offering.

(PRWEB) March 10, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c13669) has announced the addition of "Viable Business Models Point to Big Opportunities for Public WLAN" to their offering.

After more than three years since the initial deployment of public WLANs, first in the USA and then in Europe, the market for public WLAN services is still developing. The fact that the market has taken longer to mature than first envisaged has raised many questions as to which business models will be sustainable in the public WLAN market in the long term. In spite of this relatively slow initial development, it is still believed that there is a substantial growth potential in the public WLAN market. It is therefore crucial for a range of players to understand the different paths and business models they can explore to take advantage of the opportunity the public WLAN market provides.

"Viable Business Models Point to Big Opportunities for Public WLAN" examines the critical success factors in the public WLAN market by looking in detail at some of the early successes in the market. Building on their experiences, the report draws some conclusions about the critical factors that need to be in place in order for the market to achieve its full potential. The report then forecasts the size and value of the public WLAN market in France, Germany, Sweden, Switzerland, the UK and the USA, as well as for Western Europe as a whole.

Viable Business Models Point to Big Opportunities For Public WLAN answers the following key questions:
- How to best exploit the WLAN opportunity?
- What are the success stories in the WLAN market and how are they relevant?
- What is the future potential of the WLAN market?
- Are new wireless technologies in the metropolitan area network (MAN) and wide area network (WAN) complementary to WLAN?

The contents of the report include the following:
- The PWLAN market is moving beyond the early hype
- The PWLAN market is finally taking off
- A range of companies has been successful in the PWLAN market
- It is possible to learn from the experience of successful companies
- The PWLAN market could generate EUR4.72 billion by 2009

For more information visit http://www.researchandmarkets.com/reports/c13669

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

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