London, UK (PRWEB) March 10, 2005
A recently introduced online "safety seal" called Electronic Security Passport finally ends the shoppersÂ safety debate on the Internet. This new system plugs the security holes in well-known websites, asks stores to prove their identity and lets consumers know what online stores they can trust their money with, by only displaying a Passport when the store is found safe at that time.
The new measures, launched by GSPAY Limited, include over 5,000 daily security tests, seller ratings in the same way EBay does and a demands thorough check of who the person behind the page really is. This stops fraudulent website owners from hiding their identity, and makes verified sellers directly accountable for any disputes.
At the same time, honest and hard working website owners thrive by finally being able to prove customers that theyÂre safe sellers.
Recent research of Visa Cardholders revealed that 83% of people, who havenÂt shopped online before, have not done so for worries that their credit card information may fall into the wrong hands.
With the new Passport, this problem is finally tackled and opens up a whole new market of otherwise hesitant shoppers for online merchants.
The new passport is available at http://www.espassport.com and can be used by merchants free of charge for the first year. Shoppers can use the Catalogue of Sites to browse carriers of the passport, and use it to select a safe store to shop at.
GSPAY Limited is an online biller supplying billing services for thousands of online stores. It strives for customer satisfaction and buyer safety, and provides the Passport to all of their sellers, as well as all other stores who wish to apply.
Phone/Fax: +44 (845) 2802710
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