Inspired by users comments, we realized the need for a different kind of site and designed one for less experienced shoppers who were looking for quality research presented in a simplified manner.
Boston, MA (PRWEB) March 9, 2005
As the name implies, EasyCamcorders.com makes it as easy as possible for consumers to access the best buying and usage advice for camcorders available on the Internet. Unlike many technology sites, which can seem busy, dry and overwhelming to the first-time user, EasyCamcorders.com is recognizable for its crisp, clean, colorful graphics and concise camcorder reviews illustrated with helpful tables and images.
"EasyCamcorders.com grew out of the feedback we obtained from some of the quarter million consumers who rely on the guidance of CamcorderInfo.com each month," says Robin Liss, Internet entrepreneur and founder of EasyCamcorders.com. "Inspired by userÂs comments, we realized the need for a different kind of site and designed one for less experienced shoppers who were looking for quality research presented in a simplified manner."
The information on EasyCamcorders.com reflects the direction that the camcorder industry is taking as manufacturers increasingly add ease-of-use features to their products and seek to attract the 'point and shoot' consumer. The siteÂs reviews are designed to appeal to this new, wider buying audience and are written in a straightforward, no-holds-barred style by unbiased reviewers who are not afraid to take
a stand in their ratings, unapologetically separating the quality camcorders from the bottom of the barrel. Each EasyCamcorders.com review is backed by the same thorough research and analysis that is performed for a CamcorderInfo.com review.
Ideal for experienced consumers, CamcorderInfo.com, the predecessor of EasyCamcorders.com, is the WebÂs largest, most comprehensive publication for camcorder reviews and articles on video production and camcorder use. Yahoo! Internet Life named CamcorderInfo.com one of the "50 Most Incredibly Useful Sites" on the Internet and it recently landed on ForbesÂ annual list of the "Best of the Web." The new site represents the next step in its evolution, and is designed to share all the information available at the parent site with consumers who are inexperienced with camcorder technology.
In addition to product ratings and to-the-point reviews intuitively organized by manufacturer, EasyCamcorders.comÂs content includes a beginnerÂs guide to camcorders, easy-to-follow tutorials on specific aspects of usage such as how to shoot in low light or achieve special effects, and articles on the newest developments in the technology. The site also includes buying advice such as a list of "The Top Ten Most Important Things to Know When Buying a Camcorder" and, through a partnership with the comparison shopping website PriceGrabber.com, provides visitors with real-time pricing information on equipment.
"EasyCamcorders.com is poised to become the go-to Web destination for novicesÂno matter their budget or previous experience with consumer electronicsÂas they contemplate buying and using camcorders for the very first time," says Liss. "WeÂre confident that new users will discover a trusted resource in the rigorous analysis and informative articles that define EasyCamcorders.com."
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