Apex Foot Health Industries to Change Name, Rocket into the Future with New Product Divisions

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Foot Health Leader Rebrands for the 21st Century

After more than half a century as a worldwide leader in the therapeutic footwear and foot care industries, Apex Foot Health Industries looks to the future with a major rebranding effort that will include changing the company's name and brand structure. Effective May 1, 2005, Apex will be known as Aetrex Worldwide, Inc.

The name change partially stems from the overwhelming success of the company's Aetrex Performance Footwear line, introduced early last year to various markets. “The success of the Aetrex line became symbolic of a whole new direction for our company,” says Larry Schwartz, CEO. “In the 20th century we built a brand that represented the highest quality products for foot comfort, therapy and protection. We will continue to offer these fine products, but will also expand our casual and athletic footwear lines, introducing innovative designs that provide the utmost in comfort and performance while satisfying demands for the latest 21st century styles.”

Aetrex Worldwide will be offering three unique catalogs of products – Aetrex Performance Products, Apex Healthcare Products and Aetrex Technology & Education. The Technology & Education catalog will highlight the popular high-tech software and Internet products that Apex has introduced to the footwear industry, including iStep digital foot analysis systems and the web site Foot.com, which hosts more than 200,000 visitors per month.

The company has promised that all current Apex products will remain in the lines, including Ambulators, Ariyas, Lyncos, Anti-Shox, and more. In addition, this summer Aetrex will introduce several unique new athletic styles including new running shoes, hiking footwear and athletic walkers.

“The name Aetrex was originally chosen because it means One Journey,” Schwartz continues. “Your life really is your own unique journey, filled with activities and challenges that help define who you are. The Aetrex mission is to bring to market products and technologies that enable you to continue these activities throughout your life, persevere through challenges and live the life you love.”

Apex Foot Health Industries will officially become Aetrex Worldwide, Inc. on May 1, 2005. The company is headquartered in Teaneck, NJ and currently employs 145 people, including 24 board certified pedorthists. For more information please contact Donille Perrone, Director of Marketing at 800-526-2739, ext. 325 or dperrone@foot.com.


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