(PRWEB) March 11, 2005
Industry veteran John Lonsdorf has announced the formation of R&J Public Relations, LLC, to be located in Bridgewater, NJ. R&J Public Relations was spun-off from R&J Group, a highly-successful integrated marketing communications firm founded by Lonsdorf in 1986.
With media fragmentation increasing, television and print audiences eroding, and the emergence of the Internet as a communications vehicle, public relations has taken on a much more prominent role in leading the communications mix. This new firm has been established to take advantage of that groundswell, and to provide professional consultation and service to companies that can benefit from contemporary marketing thinking.
ÂMore and more smart corporations are discovering that public relations is often the most effective discipline for communicating their message to their target audience,Â said Lonsdorf. ÂThe days of simply throwing money at mass market advertising are, thankfully, over. Public relations is leading the way in both reputation enhancement and marketing communications, as companies are realizing that they can get far more Âbang for their marketing buckÂ with a comprehensive and well-conceived public relations program.Â
Lonsdorf has been a leader in New JerseyÂs public relations industry for over two decades. In 1986, he formed R&J Group, an integrated marketing communications firm which was anchored by a dedicated public relations unit. Over the ensuing years, and under his leadership, R&J GroupÂs public relations unit went on to capture numerous industry awards, and was retained by some of the most prominent companies in the region, including giants in consumer electronics, healthcare, and business.
ÂVirtually every new marketing book tells the story of failed mass market advertising, and the success of more nimble, targeted public relations programs,Â noted Lonsdorf. ÂOur professional staff understands this, and is ready to assist corporations in making the successful and profitable transition to a more focused, customer-centric public relations program.
R&J Public Relations, LLC is a leading brand-building public relations firm specializing in assisting companies that are driven to become market leaders, or who are passionate about defending their market leadership position. Based in Bridgewater, NJ, the firm has a highly successful track record in the development and implementation of promotional programs for companies ranging from divisions of large, multi-national conglomerates to regional market leaders.
For more information on R&J Public Relations, visit their Web site at http://www.RandJpr.com.
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