21st Century Campaigns and Ethnic Technologies Mark 50 Million Milestone

Share Article

In a joint release issued today, Chicago based 21st Century Campaigns LLC announced that its proprietary National Matched Data BaseÂ? (NMDB) has now exceeded 50 million opted-in users for the first time. The NMDB completed its latest run through the algorithms of Ethnic Technologies, LLC of Hackensack, New Jersey, and now is believed to be the largest database of its kind dedicated solely to the political and public affairs space.

In a joint release issued today, Chicago based 21st Century Campaigns LLC announced that its proprietary National Matched Data Base™ (NMDB) has now exceeded 50 million opted-in users for the first time. The NMDB completed its latest run through the algorithms of Ethnic Technologies, LLC of Hackensack, New Jersey, and now is believed to be the largest database of its kind dedicated solely to the political and public affairs space.

Based on the statistics from Ethnic Technologies, 21st Century Campaigns can now offer over 50 Million opted-in US names including:

Email address

Postal address

Gender

Ethnicity

Religion

Language preference

Hispanic Country of Origin

21st Century’s CEO Steve Denari praised the work by Ethnic Technologies, noting, "In 2004, we had just over 30 million names undergo the Ethnic Technologies methodology, and achieved a measured result well in excess of Ethnic’s 95% guaranty. With the additional 20 million names in the database now, we can offer all political and advocacy clients a truly unmatched opportunity in reach and targeting."

Denari further commented that the database size and accuracy was critical during 21st Century’s polling efforts in the 2004 Presidential election. "With our online database survey vehicle, The Polling Station™, we were the only recognized national polling firm to call the Presidential race winner to the exact percentage on election eve," he noted, "and with the detailed information available in our 'matched' database, we were able to balance the over 24,000 people polled to come to the absolute right answer."

Candace Kennedy, Sales and Marketing Director of Ethnic Technologies, thanked Denari for his confidence, and returned the praise, "We have worked with 21st Century Campaigns for over two years now, and we are convinced that they are growing and deploying the most powerful online database in the political arena. Not only have they proven its power in polling in 2004, but we believe the testing completed during that time in constituent communication will prove to be a most formidable media for use in 2006 and beyond."

21st Century Campaigns National Matched Data Base™ has been tested and is available for use in polling, voter outreach, constituent communication, fundraising and multi-lingual applications.

For more information, contact                    

Mary Kolacki                    

21st Century Campaigns

mary@21stcenturycampaigns.com

708-478-4500 x109

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mary Kolacki
21st Century Campaigns
708-478-4500x109
Email >