Spunlogic Partners with WebSideStory for Analytics; User Behavior

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Spunlogic, one of AtlantaÂ?s top interactive marketing and technology firms, announced today a partnership with WebSideStory for website analytics.

Spunlogic, one of Atlanta’s top interactive marketing and technology firms, announced today a partnership with WebSideStory for website analytics.

“Our focus on understanding online user behavior and applying that focus to our clients’ interactive projects led us to partner with WebSideStory,” says Jeff Hilimire, president of Spunlogic. “Not only are they the leader in the website analytics industry, but their software’s ability to segment users and allow us to dig deep into their behavioral patterns is incredibly compelling.”

Spunlogic developed its Online Behavior practice to help clients maximize their interactive marketing effectiveness. As part of its user-focused methodology, Spunlogic performs in-depth research of website analytics to gain a deep understanding into the behavioral patterns of site users. Spunlogic will be utilizing WebSideStory’s HBX On-Demand Web Analytics software, including HBX Active Segmentation which allows for advanced user segmentation.

“Spunlogic is the type of interactive agency that we are excited about partnering with. Their company has a long history of understanding the importance of behavioral marketing, and we feel that our software can continue to help them provide superior services to their clients,” said Jeff Lunsford, WebSideStory chairman and CEO.

About Spunlogic

Spunlogic (http://www.spunlogic.com), formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including the Anheuser-Busch, Dirt Devil, Georgia Pacific, The Honey Baked Ham Company, Penske Truck Rental and The Weather Channel. To learn more about Spunlogic’s capabilities, contact Spunlogic at website: http://www.spunlogic.com or email: sales@spunlogic.com or call 404.806.6970.

About WebSideStory

WebSideStory is a leading provider of on-demand web analytics services. WebSideStory's services collect data from web browsers, process that data and deliver reports of online behavior to its customers on demand. More than 700 enterprises currently use WebSideStory's services to understand how Internet users respond to web site design and content, online marketing campaigns and e-commerce offerings. As a result, WebSideStory's customers can make more effective marketing decisions and improve the merchandising, sales, support and design of their web sites. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: wsspress@websidestory.com. web site: http://www.websidestory.com/. HBX is a trademark, and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

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Jeff Hilimire