Primitive State Launches Revolutionary New Online T-Shirt Shop

Edinburgh based partnership Primitive State has launched an innovative web site, PrimitiveState.Com to sell their original and exclusive T-shirt designs.

(PRWEB) March 12, 2005 -- The website contains a unique interface that allows the user to preview the Primitive State designs on any combination of style and colour of T-Shirt.

"The trick was finding a good balance between freedom of choice for the user and ease of use." says Nick Haworth, Creative Director and Partner at Primitive State. "Many of our competitor's web sites try and do a similar thing but just end up confusing the user with too many choices or frustrating them with too little. I think we got the balance just right".

The web site also makes good use of cutting-edge scripting and database technology.

"We weren't very impressed with any of the off-the-shelf shopping cart systems available so we built our own." commented Ben Dawson, Technical Director and Partner. "This gave us the freedom to design the shop around the web site instead of the other way round, making the site very easy to navigate and use in general".

Of course, at the end of the day, any T-shirt shop is only as good as it's designs. Nick Haworth had this to say about the Primitive State T-Shirt range: "We currently have around three hundred original designs available arranged into thirty or so categories such as Film, Retro, Slogan, Music, Gaming and Braille, with many more in the pipe-line. We are continuously reviewing our range of designs by listening to feedback from our customers and so far the response has been excellent."

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