(PRWEB) March 12, 2005
"We have always had the philosophy that people shop in their neighborhood so why won't they search in their neighborhood." said Mark Stone, a partner in the firm. "It's not that we don't have clients in other parts of the country or clients that are not local, we do and we achieve great results for them as well but a majority of our clients are local or regionally based and sell to customers in those areas so it makes sense to optimize for those areas to drive targeted traffic to their sites," he went on to say during a recent interview.
Take for example Umovefree.com (http://www.umovefree.com) an apartment locator service that offers a free move. Their markets are currently the Dallas / Fort Worth, Houston and Austin Texas metro areas. If generic optimization were done on the site the visitors to the site might be looking for apartments in New York City, Atlanta or Russia for that matter. By identifying not only city specific terms by also apartment property names and areas of town, The Info Group was able to quadruple traffic to the site and get over 500 first page rankings for the company. This amount of targeted traffic has also increased the conversion rate to unprecedented levels and aided in Umovefree now becoming the preeminent apartment locater company in Texas. Mark Finney of Umovefree.com recently commented, "We'll be moving into the Denver Colorado market soon and with this proven model of seo we've already identified numerous key terms and properties that will allow us to hit the ground with a bang."
So while local search is the new big thing, The Info Group has had it as a staple of their business since 1998 when a Pentium I processor was the new big thing.