Reactive Interactive, LLC and Brilliant Applications Inc. Launch LeadPartner.com to Offer Organic, Targeted Leads to the Mortgage Industry

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Internet advertising firm Reactive Interactive and technology solutions provider, Brilliant Applications, today announced that they have reached a strategic partnership to launch http://www.LeadPartner.com to offer targeted leads to the mortgage industry.

Internet advertising firm Reactive Interactive and technology solutions provider, Brilliant Applications, today announced that they have reached a strategic partnership to launch http://www.LeadPartner.com to offer targeted leads to the mortgage industry.

“We intend to use our mutual strengths and experience to fill a much needed gap in the mortgage industry,” says Reactive Interactive President Jordan Berman. “For too long the mortgage industry has relied on purchasing poor quality leads. At LeadPartner.com we develop our leads organically and do not rely on outside services. That allows us to have complete control over the quality of our leads.”

LeadPartner.com will ensure that lenders do not have to waste their time and money on non performing leads. The site comes on the heals of the November launch of http://www.ApplyFree.com. ApplyFree is a mortgage lending portal that has seen its search engine ranking leap from 800,000 to one of the top 20,000 sites. This jump has been achieved in less than four months. That site allows consumers to apply for a mortgage and have up to four lenders compete for their business.

“With the knowledge of a large ad agency and the technological expertise of a top tech firm, the partnership has allowed us to offer the public an excellent service while at the same time fill a gap in the mortgage industry,” Berman says.

LeadPartner.com is the next piece in the lending puzzle. Lenders will have access to the pre-qualified leads developed through the ApplyFree.com site. In that sense the two sites will achieve synergy and serve both the consumer and lending sides of the industry.

“LeadPartner.com is the logical next step after the consumer based site,” says Michael Nersesian, Vice President of Brilliant Applications. “We can use our technology to pre-screen the leads that are generated by ApplyFree.com to feed high quality mortgage leads to lenders. Each business complements the other.”

Corporate experts say that there is a dire need for real leads in the mortgage industry. Because most lenders do not generate their own leads, they are forced to depend on leads they purchase from outside sources.

Too often the leads that lenders have gotten from traditional sources have been of extremely poor quality. That means that lenders are not free to devote their time to their most qualified leads. Before LeadPartner.com both consumers and lenders were not receiving the most efficient level of business service possible.

“It’s gotten to the point where lenders actually expect poor performance from the leads they purchase,” Nersesian said. “That’s simply bad business.”

The partnership has already begun testing the performance of their home grown leads from http://www.LeadPartner.com with leaders in the mortgage industry and the results have been striking, according to the partners.

“Our clients have been very pleasantly surprised with the quality of the leads that we have been able to generate for them,” Berman said. “That’s why more than half our business has come from referrals generated by existing clients.”

“The partnership has already managed to bring aboard some of the nation’s largest mortgage lenders."

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Michael Nersesian
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