Mission "Possible:" New HRintelligence Service Tracks Media and Advertising Placements for Human Resource Service Providers, Monitors Workforce Coverage

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HR Marketer has debuted a new service that tracks major HR trade magazines and reports on media and advertising placements for human resource service providers, employers and consultants. The Web-based service also allows users to monitor which companies and topics receive the most media attention -- a valuable resource for following coverage trends and the overall health of the human capital market.

Capitola, CA – March 11, 2005 – There's nothing covert about HR Marketer's new HRintelligence service, the first online business intelligence tool specifically for the human resource industry. It tracks and reports editorial and advertising placements in the major HR industry trade publications for all HR service providers and organizations.

While HRintelligence will initially track the major HR, employee benefit and broker trades, the number of publications covered will continually increase. Fisher Vista, LLC, the parent company of HRmarketer.com, is making the new service available to active subscribers of http://www.HRmarketer.com, the No. 1 online marketing and public relations service for companies selling to human resource executives, benefit consultants and brokers.

The HRintelligence database includes detailed information on editorial placements and advertisements for every HR service provider and organization mentioned in each tracked publication -- including company name, publication name, issue date, page number and article name (for editorial placements). Subscribers to HRintelligence may search the database by a variety of criteria and/or set up email alerts to be notified when their company, their competitors, or any keywords they select show up in the major industry trade publications.

“From the day HRmarketer.com opened its doors in 2002, our clients have asked for a business and competitive intelligence tool that monitors which companies and topics are receiving the most media coverage and who are the top advertisers,” says Christy Parsons, director of resource development at HRmarketer.com. “HRintelligence helps companies track their PR success, craft more newsworthy press release topics, monitor competitor activity, and also help employers monitor the effectiveness of their employment branding initiatives. Lastly, it provides critical benchmarking data for anyone interested in the increasingly important field of human resources.”

Individuals interested in learning more about HR Marketer or HR Intelligence may visit http://www.HRmarketer.com.

About Fisher Vista, LLC and HRmarketer.com

Fisher Vista, LLC is a marketing and information services firm focusing exclusively on the human capital industry. The company's flagship product, http://www.HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry, helping HR service providers increase their visibility and generate sales leads. Hundreds of leading HR service providers use HR Marketer, including recruitment and staffing, payroll, employee benefits, training and development, rewards and recognition, HRIS, organizational development, consulting, and outsourcing firms.

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Elrond Lawrence