(PRWEB) March 11, 2005
The Bold and the Beautiful (B&B), an Emmy-award winning daytime drama on CBS, is joining forces with City of Hope, one of the nationÂs top cancer hospitals and a pioneering biomedical research and treatment institute, to raise money and awareness of its efforts to defeat cancer, diabetes, HIV/AIDS and other life-threatening diseases in the 21st century.
The Apparel Industries Group for City of Hope Annual Gala will be held on April 2, 2005 at the Beverly Hilton Hotel in Beverly Hills, California. The eveningÂs highlight will be Lorenzo Lamas as the master of ceremonies presenting a celebrity fashion show featuring seventy original gowns created by B&BÂs Emmy Award-winning costume designer, Birgit Muller. Thirty-five of the gowns will be auctioned on eBay, with all proceeds benefiting City of Hope. Bidding on the gowns will begin March 30th and last until the end of April 8th.
About The Bold and the Beautiful (B&B)
Seen in over 120 countries, the Emmy-award winning CBS daytime drama consistently achieves phenomenal ratings and demographics for its broadcasters. It was the first network daytime drama series to be simulcast in Spanish and English in the United States. An upcoming storyline on the series will feature the City of Hope.
About City of Hope
City of Hope is one of the world's leading biomedical research and treatment centers for cancer, diabetes, HIV/AIDS, and other life-threatening diseases. Named by U.S. News & World Report as one of America's best medical centers for cancer treatment, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. Founded in 1913, City of Hope is a Comprehensive Cancer Center, the highest designation bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network. City of Hope's scientific knowledge is shared with medical centers locally and globally, helping patients battling life-threatening diseases around the corner and around the world.
For more information, call 1-800-260-HOPE or visit the website at http://www.CityofHope.org
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