Launch of Television Shopping Channel "eeZee TV"

Kleeneze plc (Kleeneze"), the home shopping specialist, is pleased to announce that eeZee TV was launched yesterday on Sky Digital Channel 659.

(PRWEB) March 13, 2005 -- eeZee TV is a live channel showing 16 hours live programming and 8 hours pre-recorded programming daily, giving a 24 hour a day service.

eeZee TV aims to be the new force in TV shopping, putting service at the heart of the business, showing the latest products at the best retail prices with guaranteed next day delivery service.

Kleeneze originally announced the launch of eeZee TV in September 2004, an investment of some 4 million over two years in a joint venture with JML.

The non-travel television shopping market in the UK is currently estimated to be 500 million per annum, having more than doubled since 2001, and is forecast to grow to 750 million per annum by 2008 (Source: Mintel). Importantly, the television shopping audience has the same demographic characteristics as the existing customer base at both Kleeneze UK and Farepak.

The expansion into television shopping presents significant cross-promotional and cross-selling opportunities for the Group, providing higher value, exclusive products for sale in both the Groups catalogues and on television.

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